#78 Creating the retail experience at PGA TOUR Superstore - a podcast by National Retail Federation

Shopping is no longer about visiting a store to pick up products. Consumers expect a visit to the store to be much more than browsing and checking out. Matt Corey, chief marketing officer for PGA TOUR Superstore joins this episode to discuss how the golf-focused sports store is using technology to design a stand-out experience both online and offline.

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