#99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something - a podcast by National Retail Federation

from 2019-01-16T11:00

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Levi’s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as “The Visionary” by NRF.