#91 - The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode - a podcast by Rockstar CMO

This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond.
This week's guest is Melissa Sargeant, the CMO at Litmus. Melissa shares her story from a fantastic marketing career, her view of email marketing, and working with peer CMO communities as a founding member of Drew Neisser's CMO Huddles, which we discussed on the podcast with Drew two weeks ago.  Melissa has a fabulous 30-year marketing career in the tech sector, applying her expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Before Litmus, Melissa was the CMO at SugarCRM and e-commerce innovator ChannelAdvisor (ECOM) and has held senior roles with companies like Avalara, CA Technologies, Digitalsmiths (TiVo), Bluefire Security Technologies, and Guardent (VeriSign).
Finally, we wind down for the weekend with Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar where planning is the topic over a cocktail and we raise a glass to 300 episodes of This Old Marketing, his podcast with Joe Pulizzi. Enjoy!

The peopleIan Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and TwitterMelissa Sargeant on LinkedIn and Twitter


Robert Rose on Twitter and LinkedInMentioned in this week’s episode:

Gartner's Top 10 Predictions for 2022 and BeyondLitmus email marketing made better

Drew Neisser's CMO HuddlesRobert's The Content Advisory Blog



This Old Marketing podcastRockstar CMO:

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