The Six Marketing Books, Retail Relevancy and Building a Cocktail While You're Drinking It Episode - a podcast by Rockstar CMO

An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time.
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career.We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world,And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory and we discuss building the marketing plane while you are flying it.
Enjoy!The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Ted Rubin on LinkedIn and TwitterJohn Andrews on LinkedIn and Twitter


Robert Rose on Twitter and LinkedInThe mentions:


Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world - Ted Rubin&John Andrews

Rockstar CMO AdvisorsRobert's The Content Advisory Blog


The Content Advisory on YouTubeRobert's podcast with Joe Pulizzi - This Old Marketing 


The books:Ogilvy on Advertising - David Ogilvy 


Marketing Myopia - Theodore LevittEating the Big Fish - Adam Morgan


Tribes - Seth GodinThe Ultimate Question 2.0 - Fred Reichheld& Rob Markey


Managing Content Marketing - Robert Rose&Joe Pulizzi

 The music:


Piano Music is by Johnny Easton, shared under a creative commons licenseStienski&Mass Media - We'll be right back on YouTube


Everyday I Write The Book by Elvis Costello on Spotify 
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and SpotifyLearn more about your ad choices. Visit megaphone.fm/adchoices

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