The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode - a podcast by Rockstar CMO

This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing ARTE (Awareness, Revenue, Trust and Enablement) to campaigns, following on from their previous conversations about personas.Richard Medcalf, the founder of Xquadrant, an executive coach and leadership consultant, returns to the show, going backstage with Ian to discuss his new book Making Time for Strategy and discuss the four key success factors that Richard has uncovered in his work with exceptional founders and CEOs and their teams - Tactics, Influence, Mindset, Environment (T.I.M.E.).
Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about differentiation, and how to find your purple ocean.Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!—
The Links (if you can’t see them, please stop by https://rockstarcmo.com)
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterRichard Metcalf on LinkedIn, Twitter


Robert Rose on Twitter and LinkedInAs mentioned in this week’s episode:

Richard's company: Xquadrant, and his book: Making Time for StrategyExperience Advisors Mastodon 

The Content Advisory BlogRockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM


Track List:Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski&Mass Media – on YouTube


Paint Me by the Ohio Players on SpotifyLearn more about your ad choices. Visit megaphone.fm/adchoices

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