The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode - a podcast by Rockstar CMO

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.
And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy?Enjoy!
—The people:

Ian Truscott on LinkedIn and ThreadsJeff Clark on LinkedIn


Robert Rose on LinkedIn and ThreadsAs mentioned in this week’s episode:


Saying Goodbye to MQLs - on the Forrester BlogRobert’s company: The Content Advisory


Robert’s book website: Content Marketing StrategyRobert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FMTrack List:


Piano Music is by Johnny Easton, shared under a Creative Commons licenseWe’ll be right back by Stienski&Mass Media – on YouTube


Movin’ on Up by Primal Scream on SpotifyListen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

Further episodes of Rockstar CMO FM

Further podcasts by Rockstar CMO

Website of Rockstar CMO