The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode - a podcast by Rockstar CMO

This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team. and Jeff shares five steps to putting your marketing band together, whether you are a startup or an established team.
Founder of Vincita, business and success coach Caroline Kay returns backstage for the third time after previous appearances on episodes 20 and 45. Ian and Caroline discuss her approach to leadership coaching, her inspiring podcast, the concept of Positive Intelligence and the importance of understanding and facing your saboteurs.Finally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who over a cocktail, shares some advice on stopping thinking about the marketing medium and being content first.
Enjoy!The Links
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterCaroline Kay on LinkedIn and Twitter


Robert Rose on LinkedIn and his websiteAs mentioned in this week’s episode:

Caroline's appearances on episodes 20 and 45Caroline's website: carolinekay.co


Caroline's Snippets of Genius PodcastCaroline’s company – Vincita


Positive IntelligenceThe Positive Intelligence assessment questionnaire


Robert’s post on LinkedIn about the $100m commaRobert’s Newsletter on LinkedIn


Robert chatting to Marketing AI expert Paul Roetzer on This Old MarketingRockstar CMO:

The Beat NewsletterRockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FMTrack List:


Piano Music is by Johnny Easton, shared under a creative commons licenseWe’ll be right back by Stienski&Mass Media – on YouTube


Union by The Black Eyed Peas on YouTubeLearn more about your ad choices. Visit megaphone.fm/adchoices

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