The Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode - a podcast by Rockstar CMO

This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.
We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.
Finally, asusual, we wind down the week inthe Rockstar CMO virtual bar with Cathy's colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind.
Enjoy!The Links
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterCathy McKnight on LinkedIn and Twitter


Robert Rose on LinkedIn, Twitter and his websiteAs mentioned in this week’s episode:

Robert and Cathy’s firm The Content AdvisoryCathy’s podcast: Uncharted Journeys


The Experience Advisors CommunityRobert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM


Track List:Piano Music is by Johnny Easton, shared under a creative commons license

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