The Customer Journey, Russ Powell and a Cocktail for the Community Episode - a podcast by Rockstar CMO
from 2021-05-01T11:00
This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration.This week's interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as a stand-up comedian, humanizing B2B and he makes a splendid recommendation for our portal to marketing hell, the Rockstar CMO Swimming Pool.Finally, Robert Rose, Chief Trouble Maker at The Content Advisory transports us away for a marketing thought over a cocktail in the Rockstar CMO virtual bar. This week a good lesson in creating communities, building trust, and let’s not be too quick to leverage or monetize that. Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter
Russ Powell on LinkedIn Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:Alexander Low interview on episode 59
The Julie Ogilvy interview on episode 58Sharper B2B Marketing
Paul Cash, Rooster Punk - Humanizing B2B The Content Advisory
Robert Rose at The Content Marketing InstituteThe #FridayConcoction
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