The Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode - a podcast by Rockstar CMO
from 2022-05-14T12:52
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some of the nominations from our guests for our portal to hell for all the BS, snake oil and overhyped trends that plague this industry we love. Should we be fishing out ABM that Kerry Cunningham and Chris Lynch nominated in episode 105 and 102?
Ian's guest this week is Lori Jones, the president and CEO of Avocet Communications has more than 25 years of experience in all aspects of marketing, advertising, PR, and social media bringing her strong understanding of today’s consumer and the marketplace and an attitude of resisting “business as usual” thinking to local and well-known brands.We discuss running her agency, which her father founded in 1980, the changes that she has seen in terms of the value agencies provide, managing agency relationships and her mantra of constantly learning based on advice that she feels is a gift from her father.
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder whether we should date our content and is this the secret to making it evergreen.Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter
Lori Jones on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn
The mentions:Rockstar CMO Advisors
Discussing AMB with Kerry Cunnigham in Episode 105 and Chris Lynch in Episode 102Lori Jones' agency: Avocet Communications
The Integrate&Insight Podcast
Robert's The Content Advisory BlogRobert's article on Content Marketing Institute To Date or Not to Date
Robert's podcast with Joe Pulizzi - This Old Marketing Dennis Shiao on Twitter and his Content Corner Newsletter
The music:Piano Music is by Johnny Easton, shared under a creative commons license
Stienski&Mass Media - We'll be right back on YouTube
Avril Lavigne - Head Above Water - on SpotifyLearn more about your ad choices. Visit megaphone.fm/adchoices
Further episodes of Rockstar CMO FM
Further podcasts by Rockstar CMO
Website of Rockstar CMO