The Golden Account Based Favourability Journey to the Virtual Bar Episode - a podcast by Rockstar CMO

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development&Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?Finally, we think you'll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold. // LinksThe people:

Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter


Leor Franks on LinkedIn and TwitterRobert Rose at  The Content Advisory, on Twitter and LinkedIn 

Mentioned in this weeks episode:The Favouribility Journey by Leor Franks on YouTube and LinkedIn



They Don’t Know Who You Are – or They Don’t Care. That’s a Problem from Robert Rose's CMI NewsletterContent Strategy and the Commanders Intent - article by Robert Rose

The This Old Marketing Podcast  The #FridayConcoction


Rockstar CMO:Rockstar CMO Advisors

Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM


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