The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode - a podcast by Rockstar CMO

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors.
Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market and returns for a third chat with Ian to discuss branding, specifically brand acquisitions.Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on what we can learn from the dramatic adoption of Threads and how we can take the same approach with our audience and products.
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterTodd Irwin on LinkedIn and Twitter


Robert Rose on Twitter and LinkedInAs mentioned in this week’s episode:

Todd’s agency – FazerThe Content Advisory

The Experience Advisors CommunityRobert’s podcast with Joe Pulizzi This Old Marketing


The Content Advisory BlogRockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM


Track List:Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski&Mass Media – on YouTube


Bad Influence by the B52's on YouTubePlease get in touch if you have any thoughts or suggestions on the topics we discuss.
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