The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode - a podcast by Rockstar CMO

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas.
Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media trading works, as brands can trade real estate, aeroplanes, inventory and all sorts of assets for media, and Mark breaks down their model and provides insight into this fascinating part of the advertising business, running a 100% employee-owned company and gives us a COO's view of marketing.We then wind down the week with a cocktail in the Rockstar CMO virtual bar, where Robert Rose, Chief Troublemaker at The Content Advisory shares a cocktail and has some excellent advice for using ChatGPT in your content marketing strategy.

Enjoy!The Links
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterMark Ordover on LinkedIn


Robert Rose on LinkedIn, Twitter and his websiteAs mentioned in this week’s episode:

Evergreen TradingThe Rockstar CMO Swimming Pool


Robert’s website, that he said he's ashamed of, take a look ;-) -->https://contentadvisory.net/


Robert’s Experience Advisors CommunityRobert’s podcast with Joe Pulizzi This Old Marketing


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Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM


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