The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode - a podcast by Rockstar CMO

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the importance of purpose. Finally, I get transported away from lockdown to the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss pausing to listen with our content marketing and understand what our audience are telling us in what they consume.Hope you enjoy this episode, and, please visit these links:The people:

Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter


Dr. Christine Bailey on LinkedIn and TwitterJeremey Bevan on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn Mentioned in this weeks episode:


The Age of Surveillance Capitalism by Shoshana ZuboffHow can personalization and data privacy co-exist by Mark SchaeferPurpose Rocks Ltd

Sophia Marketing The Content Advisory

Robert Rose at The Content Marketing InstituteThe This Old Marketing Podcast  


The #FridayConcoctionRockstar CMO:

Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM--
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