The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode - a podcast by Rockstar CMO

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo
Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities.We then wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, asks is content marketing now just marketing.
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn


As mentioned in this week’s episode:Ian’s Tuesday 2¢ Blog


Robert’s company: The Content AdvisoryRobert’s latest book on Amazon.com


You can see Robert at Content Marketing WorldThe Content Advisory Blog

Rockstar CMO:Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FMTrack List:


Piano Music is by Johnny Easton, shared under a Creative Commons licenseWe’ll be right back by Stienski&Mass Media – on YouTube


More than Machines by Bush on YouTubeLearn more about your ad choices. Visit megaphone.fm/adchoices

Further episodes of Rockstar CMO FM

Further podcasts by Rockstar CMO

Website of Rockstar CMO