The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Journey and an Info Dump over a Cocktail Episode - a podcast by Rockstar CMO

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester discuss the transition that technology companies need to make when they grow beyond selling to their network to needing a sales and marketing function and how they should approach that step.
Ian goes backstage with someone very familiar to the Rockstar CMO community, Cathy McKnight, Chief Solver of Problems at The Content Advisory to discuss her podcast, Uncharted Journeys, which celebrates successful women, where Cathy asks each of them six questions about their careers and life, revealing some inspiring stories. Ian turns the table on Cathy and asks her those same questions.Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, over a cocktail, Robert is a bit bah humbug about Halloween and discusses the problem with content that is just an "info dump".
Please get in touch if you have any thoughts or suggestions on the topics we discuss.Enjoy!
—The Links (if you can’t see them, please stop by https://rockstarcmo.com)
The people:Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and TwitterCathy McKnight on LinkedIn and Twitter


Robert Rose on Twitter and LinkedInAs mentioned in this week’s episode:

Cathy's podcast: Uncharted JourneysRobert’s The Content Advisory BlogRobert’s latest project: Experience Advisors


Rockstar CMO:Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FMTrack List:


Piano Music is by Johnny Easton, shared under a creative commons licenseWe’ll be right back by Stienski&Mass Media – on YouTube


Courage - by The Tragically Hip - on SpotifyStep It Up by Stereo MC's on Spotify


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