#188 Brent Adamson - Help Buyers With Your Head and Heart - a podcast by Sales IQ

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Sales pros come from all walks of life. In this episode, you'll find our how an ex-Linguistics professor became an influential thought leader, making a permanent impact on our industry. 

Luigi is joined by Brent Adamson, researcher, academic, author of The Challenger Sale and The Challenger Customer, and Global Head of Research and Communities at Ecosystems. 

They explore why how you sell is the differentiator that matters most, sense making and its growing importance, what's more important to your customer than information, and aspiring in your career to have a material impact on people's quality of life. 

🔗 LINKS

Connect with Brent on LinkedIn or at the Ecosystems website (where you'll also find the customer value community). Brent's books are The Challenger Sale, and The Challenger Customer.

You'll find Cialdini's book Influence here.

Connect with Luigi on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

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