#218 Katie Swick - The Sales Strategy Behind Stripe’s Growth - a podcast by Sales IQ

from 2023-09-19T09:00

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In episode #218 of the How To Sell Podcast, your hosts Luigi Prestinenzi and Dave Fastuca are joined by Katie Swick, Global Sales Enablement Lead for Stripe and a passionate sales executive. Katie's extensive experience in sales, sales enablement, and revenue operations has made her a driving force in the realm of sales transformations.


In this episode, Katie unveils the innovative 'teach back' model at Stripe, providing insights into how Account Executives can foster a culture of continuous learning and growth.


We explore the intricate world of vendor selection, the psychology influencing buying decisions and the importance of adaptability in challenging sales scenarios. Katie also shares her insights into the significance of scalability when crafting solutions and the impact of your team's reputation on purchasing decisions.


But that's not all – this episode also unveils valuable insights into creating a positive work culture that fosters growth, development, and collaboration. Learn how to invest in people for business success and help your team members achieve their professional goals.


Be sure to watch till the end as Katie shares her remarkable journey and leaves you with actionable tips to excel in the sales domain. 


If you found these takeaways valuable, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.

Socials:

- Spotify: https://shorturl.at/hJPQ8 


- Apple: https://shorturl.at/oEI58 


- LinkedIn:


Luigi Prestinenzi - https://shorturl.at/diwy9

Dave Fastuca -  https://shorturl.at/ctvLY

Katie Swick - https://www.linkedin.com/in/katie-swick/


(00:00) Preview and Introduction

(02:18) The Importance of Sales Enablement 

(07:31) The Art of Influencing Buying Decisions 

(15:43) Effective Vendor Selection 

(21:23) Factors that Influence Buying Decisions

(26:40) Post Sales Strategies

(31:55) Selling Strategically to Katie

(38:27) Analysing the Past for Future Success

Further episodes of How to Sell - Master B2B Sales

Further podcasts by Sales IQ

Website of Sales IQ