Pivot Your Outbound Email Game, with Will Allred. - a podcast by Sales IQ

Outbound email. An already a noisy channel, made deafening over the last 24 months. The latest email statistics show outbound email volumes up 120-150% and reply rates down 40% since the start of the pandemic. If you haven't levelled-up your email game lately, you're probably feeling that heat.
In this episode of the Sales IQ Podcast, Luigi is joined by the man with the Lavender heart, Will Allred. As Co-Founder of email-assistant tool Lavender, Will sees bulk data of what actually works. He shares with Luigi:
How Lavender let demand shape their product.
How prospects scan their inbox to categorise, not comprehend.
If you should prioritise mobile-friendly formatting.
The power of binary for response rates.
What Lavender's email outbound cadence looks like.
Why short and simple should be your default setting.

LINKS ?
Find Will on https://www.linkedin.com/in/williamallred/ (LinkedIn) and Lavender https://www.trylavender.com (at their website).
Connect with Luigi on https://www.linkedin.com/in/luigiprestinenzi/ (LinkedIn).
Want to #TransformYourSales? Check out the https://www.salesiqglobal.com/courses/create-pipeline (Create Pipeline Program).

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