023: Patrick Giusti | Get Into The Game: Turning Long Shots into Slam Dunks - a podcast by Jim Brown

from 2017-02-07T12:45

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Full Notes

Know the Key Players: Get to know who you are selling to before you meet them. Technology offers you a valuable resource of information about a person based on their professional networks, profiles and even published work. Seize the opportunity to know more than your competition by getting to know a person’s interests, passions and business practices prior to meeting them.
The Biggest Play of the Game (Happens First): You know the saying, “you never get a second chance to make a first impression.” In sales, the biggest play of the game is often the very first one. That starts with getting to know who you’re talking to and who you’re selling to, but it digs deeper than that. It means knocking it out of the park on the first try by coming prepared with the product knowledge and insights necessary to do so.
Play to the Audience: Understanding the role your prospect plays in the whole game is crucial to sales success. It’s one thing to sell an idea, product or service to the decision-makers in an organization. It’s something else entirely whether that idea, product or service resonates with the them. Figuring out the incentives each player has in a decision is another way to ensure a lasting victory for everyone involved.

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