040: David Dulany | The Rise of the Silent Sales Floor - a podcast by Jim Brown

Takeaways

1. Everybody is in Sales: Personality can only take you so far. Introvert or extrovert doesn’t matter and doesn’t define you as a sales person. What does is how you sell. No matter what you end up doing, you are in sales. Whether that means selling your ideas to your boss, selling co-workers on a new approach to a problem, or directly selling a service to a customer -- everything starts with sales.
2. Break the Silence: I’ve been in a enough sales rooms to tell you the silence is absolutely deafening today. On one end, you’ve got a whole bunch of brand new salespeople with no business acumen and hole bunch of “tools” in their hands they have to try to figure out. On the other end you’ve got more experienced reps going into conference rooms to “make their calls.” All of this has got to stop. Let’s work together, out loud, to move the needle.
3. Go For No: It’s one thing to know you’re going to hear “no” a lot. It’s something else entirely how you approach it. Instead of making a goal to set five appointments, make a goal to get 100 people to tell you no. Now, even if you get to your goal of five appointments, you have to keep going, because you haven’t gotten your 100 no’s. Want to see the immediate impact of this? For the next week, try to get 20 no’s a day in your personal life. Ask for your coffee for free. Ask for a discount on your lunch. Ask your cable provider if they can lower your bill. You’ll be surprised what happens when you just start asking.

Full Notes

https://www.salestuners.com/david-dulany/

Book Recommendation

• The Slight Edge by Jeff Olson and John David Mann
• Go for No! Yes is the Destination, No is How You Get There by Richard Fenton

Sponsor

• Costello – What if every sales rep inherited the habits of your best rep? With Costello, they do.

Further episodes of Sales Tuners

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Website of Jim Brown