055: Mike Chudy | The Science of Positioning for a Win/Win - a podcast by Jim Brown

Takeaways

1. Learn to Position Yourself: Rather than selling pieces of the puzzle, focus on what the entire puzzle should look like. Doing this helps you become seen as an expert in your field and one that can be a resource or even a consultant to your prospect so they call you when they have questions. If you do this successfully, price will rarely be an issue.  
2. Get to the Root Cause: Let’s be honest, prospects lie to us. Sometimes it deliberate, but other times they just don’t know. Instead of trying to sell to the symptoms or indicators of pain, dig deeper to figure out the root cause of the issue they’re experiencing. This may mean you need to be higher in the organization talking to someone who gets the bigger picture.  
3. Know Your Walkway Point: When entering a negotiation, it’s critical your know your BATNA - Best Alternative to a Negotiated Agreement. Once you know the limit, you’re able to frame the conversation and not be susceptible to low anchors your prospect is likely to throw out.

Full Notes

https://www.salestuners.com/mike-chudy/

Book Recommendations

• Predictably Irrational by Dan Ariely
• Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

Sponsors

• What if every sales rep inherited the habits of your best rep? With Costello, they do.
• The pipeline-centric system is strategically built on a proven selling methodology that keeps teams focused on the only thing they can control in sales – actions that push deals to close.

Further episodes of Sales Tuners

Further podcasts by Jim Brown

Website of Jim Brown