068: Dale Dupree | Give to Get: Breaking Down Real Human Emotion - a podcast by Jim Brown

from 2017-12-19T11:00

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Takeaways

  1. Break the Mold: What do you believe is expected in your specific industry? What are all the other reps doing to call on similar prospects? If you want to stand out and be seen, you’ve got to do something different. Could you actually walk in your prospect's office? Could you mail them something that gets their attention? Could you write an article about a topic they’re interested in and use them for a quote or reference? Quit following all the “best practices” and use some creativity to open doors.
  2. Why Ask Why: I listen to sales calls from my clients every day. In nearly 99% of the recordings, I hear prospects ask questions or give objections and the sale rep immediately answers or gives a rebuttal. But do they know why the prospect is even asking or saying whatever it is they said? Do you? Wouldn’t it be nice to have more context? By simply asking “why” most times a prospect will back up and elaborate on their statement giving you both the opportunity to thank as well as gain clarity.
  3. Build a Power Circle: Look, cold calling is hard. I get it. Wouldn’t it be nice if all we had to deal with was inbound leads and referrals? Well, the good news is, you don’t need to rely on your marketing team. Whatever industry you’re in, figure out the top 4-5 non-competitive companies or types of companies that also sell to your same customer profile. Reach out to reps from those companies and figure out how to help each other. You’ll be amazed at the reciprocity.

Full Notes

Book Recommendation

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