085: Doug Landis | Enterprise Sales: Painting the Picture of What’s Possible - a podcast by Jim Brown

from 2018-04-17T10:00

:: ::

Takeaways

  1. Raise Your Business Acumen: Selling into the C-Suite of enterprise companies is more education than pain-based. They know the problems they have and they’re looking for salespeople to rethink what’s possible. This has nothing to do with your product features and benefits and everything to do with their business. You need to be able to quickly identify your value and show a direct correlation to their pressing issues.
  2. Define the Trigger Moments of Custom Success: When it comes to customer success, it’s not enough to just get your customer to the point of that they can’t live without your product. What you need to really dig into is why they can’t live without it. What are those trigger moments that get them to go from exploring to needing to not being able to live without it?
  3. Have the Conviction to Say “No”: Lose the happy ears. Not everything is a good opportunity for you or your company. Could you potentially lose a deal with this approach? Damn right, you might, but the level of respect you’ll gain will trump the potential loss. Knowing your value and the impact it can have on an organization will help you build that confidence.

Full Notes

Book Recommendation

Sponsor

  • Costello-What if every sales rep inherited the habits of your best rep? With Costello, they do.

Further episodes of Sales Tuners

Further podcasts by Jim Brown

Website of Jim Brown