THE WIRE: Data beyond numbers – Why context matters - a podcast by Momentum Media

Holly Longmuir claims that for any data and analytics strategy to reach its full potential, it must also operate in line with the wider goals and values of the organisation.

The managing director of RT Edgar Mornington Peninsula joins hosts Grace Ormsby and Sadhana Smiles to share the interesting tale of how a koala helped set things in motion for her real estate career. The self-proclaimed data dork also shares why your data and analytics strategy should align with your overall business strategy, while also emphasising the importance of practising value-centric and people-driven leadership in a growing business.

In this episode, you will hear:

• How clean data can impact customer service
• The importance of having guiding principles in a business setting 

• Tips on how real estate professionals can achieve empowerment
  

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