Amazon Customer Review Strategies with Pete Moran SS014 - a podcast by Danny McMillan

This session we’re with Pete Moran, discussing Amazon Review Strategies and how you can work with a customer to turn negative Amazon reviews in to positive. Either using tools or managing it empathetically and manually with your buyers.

Pete has been an Amazon Seller for over two years and is the Technical Co-Founder of the Amazon tool PPC-Scope with Brian Johnson.

What is the impact of a one star review

• Most of the time negative reviews are unwarranted (used wrong) or placed by competitors
• Pete looks at it like a bucket and a 1 star review is like a hole in your bucket losing you sales
• Buyers come and see the negative review and don’t buy
• You can one of two Amazon Review Strategies:
  • Fill more into the top of your bucket with more sales
  • Or Fill the holes in your bucket and get the negative review removed/resolved
• Dropping half-a-star has a big impact on sales
• Anything with sales velocity needs 4* upwards

Recovering from a one star review needs how many 4* or 5*

• It’s approx 15 positive reviews to counter-act that one 1 star review
• How many ‘sales’ do you need to achieve these 15 positives?
• Conversion rate of 5% sales to 1 review – that’s a lot of sales that you need
• This often gets overlooked in many amazon review strategies....

Go here for extended show notes

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