Amazon Marketing Hacks Part 1 with Kevin King – SS028 - a podcast by Danny McMillan

Kevin King joins us to share a number of his best Amazon Marketing Hacks to increase your sales and grow your Amazon business. It’s been a busy year – strong Amazon Business progress, Illuminati Mastermind, Freedom Ticket course launched, got married and making money.

Hack 1 – Other fields in your listing

• Fill out the keyword field that is 250 bytes limited. The Fabric Field can also be filled out and can get you a sixth bullet. A good Amazon Marketing Hack is that there are extra fields you can use like the Subject matter field is also useful, there are 5 fields there and take your best keyword phrases (50 chars per field and 5 fields). Well indexed and worth looking at for PPC matching and tells Amazon these phrases are important.
• The Subject Matter field is available in the  categories that Anthony is in so looks like available in most. The fabric type does not show up in all cats.
• A lot of successful sellers that Danny has noted are using the waterfall effect in the backend and going against a lot of the ‘guidance’ and using search phrases in backend fields
• Spamming the backend keywords is not the best way to go – most big sellers are not filling the backend up but using only a few in the backend

Hack 2 – Pricing your product

• How do I price my product?
• We could do an hours session on pricing but as this is an Amazon Marketing Hack…
• Testing has found that in conversion terms – 45c seems to be the best, then 50, 89, 90 and then 99 cents.
• To make it look cheaper just drop the decimals ‘.00’ apparently adding the $49.00 seems more expensive the $49....

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