Amazon Marketing Hacks Part 2 with Kevin King – SS029 - a podcast by Danny McMillan

from 2017-12-29T08:00

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Kevin King returns for Part 2 to share a number of his 99 best Amazon Marketing Hacks to increase your sales and grow your Amazon business.

Hack 5 – Which Keyword tools to use

In working out these best amazon marketing hacks Kevin has invested thousands of dollars on tools to date
Kevin likes to verify using data
Free tool is Sonar-tool.com and is best and most accurate – good for testing
Used to use Amazon’s AMS tool as a barometer but Kevin found it can be influenced so not reliable
Now using Helium 10 – Cerebro tool – THE most accurate in Kevin’s view based on his research and experience
If you pay for one, use Cerebro and then Sonor-tool in addition
Danny says multi-language search in Sonar is very powerful with a good visual tool – a great tool
Cerebro lets you download too both broad and specific keywords data
Danny advocates using the 80/20 rule in data research
Kevin likes to look at what’s driving the sales – to dig into which keywords a product is using
If you can find 5-10 mid-range keywords rather than the top 2 or 3 keywords you can do well
Kevin uses his PPC data to check his conversions for which keyphrases are converting
He will run PPC for 2-3 weeks to mine this data and drive his strategy for his products

Is keyword dependent
It’s recommended by Alexa algorithm
Gives social proof to buyers looking at listings
Influence this by sending traffic to your listing and have it blindly put in the cart – Alexa doesn’t show a listing so you need the traffic to add it to the cart WITHOUT looking at your listing (like Alexa)....

Further podcasts by Danny McMillan