Amazon PPC Round |Up with Sean Smith – Session 025 - a podcast by Danny McMillan

Sean Smith is back and really really good. The owner of Jungle Hustle doing Amazon PPC for Sponsored products is here to share the latest Amazon PPC news for Q4 and Amazon 2018. Sean also has a software product called PPC Agility so has lots of testing and data to share.

In the eye of the storm of Amazon Ads in Q4

• Data from Sept & Oct – sales volume and ACOS was bad
• A lot harder to manage ACOS for the agency – make bid changes more frequently and run more aggressive tests
• Sept/Oct is really really tricky to manage
• They have a client doing $50m in retail and been going a while – they know their seasonality and every year Sept is his worst year
• FB posts are popping up that sales are down
• Sean happy to get out of that Sept period – it’s a pain in the butt
• Clients always want to tweak campaigns rather than deal with the season itself
• Seasoned business people who have been in ecommerce for a while it’s easier to deal with them, newer sellers worry more about the sales seasonality because they measure things more short-term than seasonally

November on Amazon

• Preparing Amazon PPC for the holidays Cyber Monday and Black Friday
• Looking for PPC keywords around black friday, cyber monday, Christmas, etc
• Some volume for some of the giftable items the clients have can be seen
• Putting together a plan for capping the daily budget for each account – it goes through the roof on those days so it’s good to cap it as the value isn’t there but it’ll burn a load of money....

Go here for extended show notes

Further episodes of Seller Sessions Amazon FBA and Private Label

Further podcasts by Danny McMillan

Website of Danny McMillan