Amazon Product Launch Sequence with Anthony Lee - SS005 - a podcast by Danny McMillan

It is launch time and we’re zeroing in on the amazon product launch sequence to propel your product into the market like a projectile into orbit.

We will cover the preparation for your foundation of your listing (keywords, images, bullets and title), then we’re onto customer validation, next is making sure listing visibility is high for Amazon Tracking.

Then we move to stimulate your sales velocity so that once your product is up high in space you’ve lots of data to measure, observe and optimise. Just like a Space X launch guys – it’s a science!

What needs to be optimised for your Amazon Product Launch sequence?

• Title and your canonical URL
• Storefront URL has worked well for some
• Images are super important
• Bullets and Description for SEO weight and Amazon Tacking
• Sales copy will persuade your audeince
• Backend keywords are always important
• Your reviews – the first 21 is important after that it’s the star rating
• How readable your copy is for customers but also for spiders
• Then optimsiing all of that for mobile which has its own rules...

Visit HERE - For detailed show notes 

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