Email Marketing to Amazon Customers with Chris Guthrie - SS004 - a podcast by Danny McMillan

In This Session we are focusing in on email marketing sequences for your Amazon business. We talk through the tone of your email and the language you use, how many emails to have in your sequence and how often you should send without damaging your relationship.

 How many emails in your email marketing sequence for a given product?

• Recommend a 3 emails sequence for most products as you ask for things twice to get results
• Some send 4 others send 2 or 1
• In Email 1 – here’s the product you bought from us and we’re just checking all is okay
• For Email 2 – asking for product review or seller feedback
• Then Email 3 – ask a second time
• Go for 3 emails as gets better results
• People change the email marketing sequence depending on what they are selling
• A supplement product takes longer to show results for users so the email sequence fires longer after they have received the product
• Where as a desk lamp, they just pull it out of the box and use it so can be sent an email soonerAmazon also send emails to customers so consider that too

Recommended sequence

• 1st email goes after straight after order completed – customer service email content
• 5 days later – ask for product review or buyer feedback
• 10 days later – ask for product review of use of product...

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