How to Take Advantage of Hijackers with Dan Little – SS023 - a podcast by Danny McMillan

Living in Sweden Dan has been running Amazon Businesses for 4 yrs with 4 brands over that period, one of which he sold. He continues with the 3 brands, ten products and many variations and sizes. So he knows a little about how to take advantage of Hijackers on your Amazon products.

The Traditional Response to a Hijacker on your listing

• Dan deals with the leaching Hijackers on your listing.
• Traditionally you send them a cease and desist letter and hope they jump off
• The other way is to buy their products, wait 30 days and then send Amazon a complaint of counterfit goods

Dan’s method is

• Immediately send them a cease and desist letter
• At the same time Dan buys all of their stock and does it through ‘search and buy’
• So you’ll search for particular keywords that you want to rank for
• Then buy a chunk of 10 or 15 units – buying more than one unit in a single order gives a higher conversion rate for that Listing (your listing in this hijacking case)
• If you can buy 10 or 15 and buy them as a normal customer would, then it’s going to do nothing but benefit your search rank for that keyword
• You’ll get a little bit of a bump from that
• No risk to losing money on this order because you KNOW this person is selling counterfeit goods
• Once you do report them to Amazon you will get your money back (30-40 days), you get the benefit of the ranking in that time and the hijacker has no stock left, so they can’t sell to your customers and you.....

Go here for extended show notes

Further episodes of Seller Sessions Amazon FBA and Private Label

Further podcasts by Danny McMillan

Website of Danny McMillan