How To Use Facebook Messenger Ads to Increase Your Amazon FBA Product Sales with Paul Harvey – SS024 - a podcast by Danny McMillan

We have Paul Harvey with us and he’s going to tell us how to use Facebook Messenger Ads to increase your Amazon FBA product sales. We’re covering the use of Facebook chatbots to increase sales.

What are Facebook Messenger Ads?

• It’s a Messenger app in Facebook that everyone uses
• When you create a Messenger Ad, it sends Messages to individuals with your ad copy in it as a conversation

Compared to other Ads on FB with Messenger Bots you can…

• With straight traffic engagement ads, the buyer clicks on the ad, makes the purchase and are gone
• With Messenger bots you can engage with them in a conversation and have them in your feed until they opt out

How to use Facebook Messenger Ads to help…

• To help launch products and get reviews at the same time
• Ad spend is a little higher than a normal ad but it’s much more effective, talking to them and offering the sale
• You can talk to the buyer before to verify them, then show them the offer and if they want it they can buy direct from the Facebook App
• This goes direct to Amazon and it’s quality traffic that Amazon loves

Setup is…

• How to use Facebook Messenger Ads can be manual – You can create your own Messenger Bots in Facebook but it’s a pain
• Recommend you use a software solution Moneychat, Chatflow, there’s a few and they plug into your Facebook Ads account
• Then select an ‘objective’ which for us will be ‘traffic’ for Messenger and then sleect Messenger Pop-up
• Create the add and have 1 or two options....

Go here for extended show notes

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