How to Use Free Plus Shipping For Amazon FBA Sellers (Part 2) with Paul Harvey – SS016 - a podcast by Danny McMillan
from 2017-11-22T08:00
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Paul is back with a second installment of Free Plus Shipping strategies for making the most of this innovative selling strategy.
Since the last episode Paul has had many requests for examples of free + shipping products
So here is one – A pillow with glitter that wipes off to show some wording underneath.
Free plus Shipping failures to lookout for
- The Free plus Shipping customer mindset is very different to Amazon customers
- They don’t go to Facebook to ‘buy’ that’s why the low-cost product works as an impulse buy
- Whereas people on Amazon, they will pay what they want for the stuff they want on Amazon
- And they have a ‘ready to buy’ mindset, they go to Amazon with their credit card out
- Some of these people do not have Amazon accounts! One customer even asked Paul to reset their Amazon password so he could use it
- Instagram affects free plus shipping – a friend of Paul’s has 5.2m people on Instagram and made 15k in 4 days by sending out a link to his Instagram followers
- He had 20 copycats straight away – short term burst off of this
- Influencer traffic is good for short-bursts,
- If Paul sees that his ‘upsells’ are doing well, Paul will create a new funnell around that offer....
Go here for extended show notes
Further episodes of Seller Sessions Amazon FBA and Private Label
Further podcasts by Danny McMillan
Website of Danny McMillan