How To Use Split Testing To Make More Sales On Amazon with Andrew Browne – SS 018 - a podcast by Danny McMillan

We are covering how to use split testing with Andrew Brown co-founder of the Splitly software tool. This episode covers when to use split testing, which products benefit most from split testing and why split testing improves your sales.

What is split testing?

• Website traffic is split 50/50 with half seeing one version of your page and the other half seeing the another page
• You then analyse the data to see which page performed better

How to use split testing in the Amazon platform

• Amazon does split testing all the time – you see changes
• Splitly – changes the listing in Seller Central back and forth over a 24 hour period

Why Split Test?

• Most of us in FBA want the ‘best’ images and copy
• If you can reliable improve your conversion rate by a couple of percent it translates to sales
• Optimising your listing can be cheaper than spending on advertising to get sales
• Only through split-testing can you tell if your change has brought more sales
• You can test hypothesis to see if it improves sales

The 80/20 Rule

• You have title, main image and price – plus the 5th bullet
• How to use split testing for the biggest benefit?
• Price is a key influencer on sales – which price is more profitable?
• At my lower or higher price point am I more profitable?
• The A9 search algorithm is a bit different to Google’s
• Amazon ‘knows’ if you’re making money and it rewards you in the search results where as Google doesn’t notice....

Go here for extended show notes

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