Liran has been inside Amazon HQ and has some great updates for us on what’s coming down the pipe for Sellers. A seller since 2014, Liran shares his experience on Amazon to help your amazon fba products sell.

Things that are coming from Amazon:

The Lighting Deal

• Available to vendors, coming to 3rd party sellers
• Frustration is that you pay to run the lightning deal $150 and you don’t get much visibility
• Ability to pay to be featured on one of the 1st three pages of the deals page
• The opportunity to run a sponsored ad and you pay per click – as in a sponsored products bidding model
• Another opportunity to market your product
• Will there be a top of the page or right rail slot – Liran doesn’t think so, it’ll be more likely mixed in with the results on the 1st page
• Imagine it’ll be cheaper than running regular sponsored ads
• We’ll see how it plays out
• Get the most out of your lightning deal – get initial sales and more reviews

External Traffic

• A key frustration Liran shared with them while inside Amazon is that they have lots of data but share very little with sellers
• Sellers would love to be able to track external traffic
• The pixel on your Shopify store lets you track people
• Amazon have said they are looking at this tracking for 2018…slow going but they are working on it
• Something might roll out in 2018 that lets you track that traffic
• Would probably make sense to do it from the Storefront and be able to place a pixel on there – would make sense for brand registered sellers....

Go here for extended show notes

Further episodes of Seller Sessions Amazon FBA and Private Label

Further podcasts by Danny McMillan

Website of Danny McMillan