New Amazon Features with Liran Hirschkorn – SS 027 - a podcast by Danny McMillan

Liran is back and talks us through several new Amazon Features to increase conversions utilising coupon codes, social media and frictionless checkout discounts. If you’re not using Amazon Spark just yet you may want to take a look.

New Coupon Feature

• In your seller central account, you’ll find the new Amazon feature for coupons under your Advertising tab menu
• Open to Brand Registry 2.0 users – need to have a trademark registered brand
• Take one or a group of ASIN – recommended to do related products for a group
• Coupon for a percentage off or a dollar off
• You get a coupon badge on your listing – giving a higher clickthrough rate
• Getting in early you get a boost before everyone catches up
• You can create the coupon – $50 off
• Create a budget of $50 of coupons and once people have taken it then it stops giving coupons
• There is a 60 cents per coupon redemption fee that you as a seller pay
• You can target this to all customer, Prime only, people who have viewed ‘other’ ASINS, or past-customers only
• Lots to experiment with
• It can take 4 days for your coupon to go-live

Setting up the new Amazon Coupon feature

• Setting up as a group
• You can give it a title “get $5 off blah blah”
• Liran is testing this new amazon feature with an ‘all customers’ coupon....

Go here for extended show notes

Further episodes of Seller Sessions Amazon FBA and Private Label

Further podcasts by Danny McMillan

Website of Danny McMillan