Ranking Amazon Products without Sponsored Ads with Dan Little– SS015 - a podcast by Danny McMillan

Ranking Amazon products is something Dan knows a lot about. Living in Sweden Dan has been running Amazon Businesses for 4 yrs with 4 brands over that period, one of which he sold. He continues with the 3 brands, ten products and many variations and sizes. So he knows a little about ranking Amazon products.

Product Selection strategy

• Uses Jungle Scout
• Sells in sports and outdoors
• Goes for £20-50 sell price
• Looks for a BSR between 100 and 2,000
• Currently looking at oversize
• No limit on number of reviews

Identifying main Keywords

• Use google keyword planner
• Dump competitor listings in there and pull out a big list of keywords
• Use common sense and think up what I would call it
• Uses (Amazon Marketing Service) AMS predicted High/Med/Low search volume – you need vendor express to get onto AMS
• Create a dummy headline search ad, put in 10-15 best selling products you want to promote (i.e. Skipping rope) on your page and
• When you put in the keywords it will show you the search volume (Lo/Med/Hi) based on Amazon’s data
• Build a list of all the Med and High keywords for the next stage.....

Go here for extended show notes

Further episodes of Seller Sessions Amazon FBA and Private Label

Further podcasts by Danny McMillan

Website of Danny McMillan