Ranking on Amazon Germany with Gil Lang - SS007 - a podcast by Danny McMillan

from 2017-11-05T08:42:34

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Ranking on Amazon Germany

Gen look at listing in English and translate with the user/buyer in-mind
We’re writing for the customer not the algorithm (so not keyword focussed yet)
Look at top three competitors and get their top 10 – 20 keywords Amalyse tool and Zoneout to target amazon sales rank
Our guys know how to translate the sales copy from English to european languages because they understand Amazon as a marketplace – we arm them with the vision of the brand to ensure the listing is in context and the language is correct culturally and dialect
This improves your amazon seo and amazon sales rank
Our approach is smarter and more precise to improve conversions on your translated listings and keywords

German culture is very different to US or UK buyers
Germans more technical minded (less emotional)
German Buyer wants it to be 100% perfect – they expect this and don’t generally leave a positive review but are quick to leave a negative review if standards are not met
They are very likely to enter into dialogue about defects and this conversation can improve the review rating
Gil uses a Private network for getting reviews to get those initial reviews for the product
10 – 15 reviews are more than enough to launch with
Then Gil starts his ppc campaigning then
Gil has built his private review network over the last three years from previous customers of his products for amazon feedback and amazon promotions
Uses Google forms to survey his network for people interested in his new Amazon product at launch time before offering it to them as amazon promotions...

Further podcasts by Danny McMillan