The Impact of the Post-2020 Digital Era upon Law Firm Sales - a podcast by Jeremy E. Poock, Esq.

In this State of the Market for Law Firms episode, Senior Attorney Match’s Jeremy E. Poock, Esq. discusses the impact of the Post-2020 Digital Era upon law firm sales.

Key points include:

· 2020 pivoted (really, plunged) the legal industry into the 3.0 Digital Era.

· Business development for law firms will continue favoring Growing Law Firms that embrace Multichannel Digital Marketing post-2020 because clients continue searching for their lawyers online.

· In reality, most Senior Attorneys are not adopting the same levels of digital marketing as their younger competitors.

· The Post-2020 Digital Era presents a supply and demand dynamic between:

Client attention migrating to Growing Law Firms (the Supply); and

The need by those clients for talented and experienced legal counsel (the Demand).

· As Growing Law Firms consider how to deliver the talent that their clients demand, Senior Attorneys present tremendous “Synergy Value.”

· When Growing Law Firms acquire Senior Attorney lead firms, it presents a “1 + 1 = 7” Business Development opportunity by applying Post-2020 digital marketing to the clients and referral sources that Senior Attorneys have developed during the course of their careers.

Further episodes of Senior Attorney Match Podcast

Further podcasts by Jeremy E. Poock, Esq.

Website of Jeremy E. Poock, Esq.