6-34 Paid Advertising KPI: Cost-per-Call, with Michael Anderson - a podcast by Richard Low, George Hariri, Matt Guarino, & Tyler Tolbert

We don't know who needs to hear this but: You don't have to be ranking organically to benefit from google ads. You have one focus when paying for ads on Google: Cost per Call. A few things you MUST track when paying for ads: Call tracking, negative keywords, and to drive the point home: Cost-per-Call. Grab a pen and paper as Michael shares more growth gems.

Further episodes of Shared Practices | Your Dental Roadmap through Practice Ownership

Further podcasts by Richard Low, George Hariri, Matt Guarino, & Tyler Tolbert

Website of Richard Low, George Hariri, Matt Guarino, & Tyler Tolbert