Podcasts by Skill Up
Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.
Further podcasts by HubSpot
Podcast on the topic Wirtschaft
All episodes
Search, SEO, and YouTube from 2020-12-08T05:30
YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube.
First, you need to figure out how to get your videos to rank hig...
How to Get More YouTube Views and Subscriptions from 2020-12-03T05:30
How do I get more views and subscriptions on my YouTube videos? Well, that’s a literal million-dollar question.
Small changes can add up to big numbers. And more subscribers means more vie...
Engaging with Your YouTube Audience from 2020-12-01T05:30
If you’re managing a YouTube channel, then someone, somewhere, at some point, will ask the inevitable: How are you growing your audience?
Engaging with your community is one of the best wa...
How to Make YouTube Videos Your Audience Will Watch from 2020-11-24T05:30
Getting people to your page is one thing. Getting them to watch end enjoy your videos is a whole other thing. And it all starts with being consistent.
Once you've built that trust with you...
The YouTube Analytics That Really Matter from 2020-11-19T05:30
Understanding YouTube analytics is crucial for any business that wants to make the most of their channel. Analytics help you decide what content is resonating with your audience, see which videos d...
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Optimize Your YouTube Channel & Videos For Best Results from 2020-11-17T05:30
So you have your YouTube channel set up and ready to go. Look at you. But how can you make sure your channel and videos are really going to knock some statistical socks off?
Optimizing you...
Understanding the YouTube Algorithm from 2020-11-12T05:30
What is the YouTube algorithm and how can I take advantage of it? You’ve asked yourself one or both of those questions, at some point, right?
The best thing you can do is optimize for watc...
Why a YouTube Marketing Strategy Works from 2020-11-10T12:20:04
YouTube is the second biggest search engine. Yet many companies only use YouTube to house videos for use on blogs, social media, or landing pages.
In fact, only about 9% of US small busine...
The Future of Social Marketing from 2020-04-23T04:30
The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be...
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How to Report on Social Media Success from 2020-04-21T04:30
So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting? Henry...
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Advertising and Optimizing Facebook Content from 2020-04-16T04:30
Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Faceboo...
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Using Instagram to Drive Awareness and Purchase Intent from 2020-04-14T04:30
Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the diffe...
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Creating an Employer Brand on LinkedIn from 2020-04-09T04:30
Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about h...
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Using Twitter to Drive More Conversations and Community from 2020-04-07T13:26:58
Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and ...
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Creating Compelling Content for Social from 2020-04-02T04:30
Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling?
You need to create content that gets peopl...
How to Create a Social Media Strategy from 2020-03-31T04:30
This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are ...
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How to Make Your Conversational Marketing More Human from 2020-02-20T05:30
What makes conversational marketing great is when it’s super relevant to any given problem and gets visitors to where they want to go. The more contextual you make it, the better the experience.
How to Drive Loyalty Through Customer Marketing from 2020-02-18T05:30
With today’s empowered buyer, your best marketing channel is your existing customers. And when your customers succeed, it’s your best predictor for business growth.
The world of marketing...
Why Marketing Needs to Stop Ignoring Personalization from 2020-02-13T05:30
People aren’t static. They access your content from multiple devices on a number of different channels. And as their experience with your company grows, their needs and interests change. Yet most m...
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How Account-Based Marketing Closes Bigger Deals Faster from 2020-02-11T05:30
If you’re running a business and you want to increase your efficiency in closing those big ticket sales, then you should practice account-based marketing.
ABM is a B2B strategy where marke...
4 Things to Start A/B Testing Right Now from 2020-02-06T05:30
It can be tempting to just guess which type of content will entice visitors most and eventually convert into leads. But basing your marketing decisions off a hunch is risky business.
A/B t...
How to Run Multi-Touch Attribution Reporting from 2020-02-04T05:30
There’s one question that haunts every marketer: “What’s the ROI of this marketing campaign?” But with so much data to sift through, where should you start?
Multi-touch attribution ties ma...
The Importance of AI in Marketing from 2020-01-30T05:30
This season, we’re looking at advanced marketing techniques. And one of the most advanced ways to market, sell, and service customers involves the use of artificial intelligence.
We break ...
Inside a HubSpot Smarketing Meeting from 2019-12-31T05:30
Smarketing combines sales and marketing. Great. Easy etymology. But what exactly does it mean? Smarketing is a team meeting, where your sales and marketing teams come together to collaborate on a s...
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How to Create a Sales and Marketing SLA from 2019-12-26T05:30
Your company needs to have a clear revenue goal. But unless your teams know how to contribute to it, your goals aren’t going to do you a whole lot of good.
So you'll need to help marketin...
How Marcus Sheridan’s Content Strategy Saved His Life from 2019-12-24T05:30
Marcus Sheridan was burnt out. Each day, he was waking up early, driving two to three hours, sitting at a sales appointment for two to three hours, and driving home for two to three more hours. He ...
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How to Find Fit and Sales Readiness from 2019-12-19T05:30
Marketing qualified leads, or MQLs, are leads that are both a good fit for your offering and are ready to have a sales conversation. But what about hand-raisers, or good fit but unready sales leads...
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What Is Lead Qualification? from 2019-12-17T05:30
We’d all like to believe that everyone’s a good fit for what we’re selling. But that type of thinking will only end up wasting countless hours and angering countless more prospects.
You ne...
Sales Enablement Vision and Goal Setting from 2019-12-12T05:30
Look, audacious goals can inspire people and teams to accomplish things they never thought possible. Dream big! Right? But ridiculous, ludicrous goals can also crush a team's morale.
We he...
How to Develop a Sales Enablement Strategy from 2019-12-10T05:30
What’s actually involved in making a sales enablement strategy? We break out the three key elements -- a clear goal, a target buyer, and a content strategy -- to help get you on your way to impleme...
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Why Marketing Is a Must for Sales Enablement from 2019-12-05T05:30
The internet has completely changed the way we sell. Buyers are more informed and now hold all the power in the sales process.
Sales enablement is all about bringing marketing and sales to...
What is Sales Enablement? from 2019-12-03T05:30
This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” ...
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Understanding Voice Search and the Future of SEO from 2018-07-26T13:23:54
Marketers have gone from optimizing for desktops, mobile, and now … it’s all about voice. Matt and Jorie talk about the rise of voice search, how it will change your content strategy, and what you ...
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Creating Linkable Content from 2018-07-26T13:21:11
The internet was built on links, and link building is still an incredibly important aspect of a successful SEO strategy. But it’s not as easy as it once was, and there are no quick wins in improvin...
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Finding & Fixing Blog Posts on the Decline from 2018-07-26T13:06:44
When it comes to content, you can’t just set it and forget it. You need to create a system for checking on the health of your content, identifying what’s the core issue causing a dip in traffic, an...
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Uncomplicating International SEO from 2018-07-26T12:55:12
Mastering international SEO can seem like an insurmountable task. There are a lot of options to consider and the best advice is tailored to your specific site. In this episode, Matt and Jorie do so...
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Writing Content That Ranks from 2018-07-26T12:51
There are a lot of marketers working off decade-old advice for SEO and optimization. With more competition and more distractions online, you need a new playbook to get the biggest return for your c...
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Winning Featured Snippets from 2018-07-26T12:49:32
Featured snippets are taking over search results and creating new competition to rank in position zero. In this episode, Jorie and Matt explain what featured snippets are, why they matter, and how ...
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Optimizing for Search Intent from 2018-07-26T11:00
Marketers can’t just focus on ranking for text-based content anymore. Today, search engine results pages are more diverse than ever — from images to video to knowledge boxes and more.
In o...