Why Marketing Needs to Stop Ignoring Personalization - a podcast by HubSpot

People aren’t static. They access your content from multiple devices on a number of different channels. And as their experience with your company grows, their needs and interests change. Yet most marketing still treats all these different customers exactly the same.

Personalization helps contextualize your marketing for customers and potential customers. It helps people feel like your outreach is more personal and ultimately creates a more natural connection.

Further episodes of Skill Up

Further podcasts by HubSpot

Website of HubSpot