Podcasts by Skip the Queue

Skip the Queue

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

Further podcasts by Rubber Cheese

Podcast on the topic Reisen und Orte

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Skip the Queue
Content, design and navigation, with Kelly and Paul from Rubber Cheese from 2023-12-14T07:35:30.646742

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Mobile optimisation for visitor attractions, with Kelly and Paul from Rubber Cheese from 2023-12-14T07:35:30.636811

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Personalisation for visitor attraction websites, with Kelly and Paul from Rubber Cheese from 2023-12-14T07:35:30.602079

Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. 

In this new monthly slot, Rubbe...

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Skip the Queue
The transformation of process and people at an 180 year old attraction, with Dominic Wray from 2023-11-22T07:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Philanthropic thinking for funding of new projects, with Rhiannon Hiles from 2023-10-18T06:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
You can't furlough a Penguin. Experiences from the last 19 months at the Royal Zoological Society of Scotland from 2022-04-21T23:39:31.978361

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Football stadiums as visitor attractions, with Laura Chiplin from 2022-04-21T23:39:31.969039

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
What is Conversion Rate Optimisation and why does your attraction need to know about it? With Matt Scaysbrook from 2022-04-21T23:39:31.962318

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Innovation Marketing and why this sits at the heart of Imperial War Museums strategy, with Pete Austin. from 2022-04-13T06:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Switching from an international to domestic market. With Neil Dolan from 2022-03-30T06:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Leadership learnings and looking to the future at St. Paul’s. With Sandra Lynes Timbrell from 2022-03-16T09:08

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Creating connections in cultural organisations. With Marge Ainsley from 2022-02-22T00:49:06.978513

We’re speaking to Marge Ainsley, a well-respected arts and heritage consultant, specialising in museum evaluation, audience research and communication for museums, libraries and theatres.

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Skip the Queue
How to build ‘digital things’ for GLAMs without a huge budget. With John Sear from 2022-02-22T00:49:06.977665

We’re speaking to John Sear, builder of magical collaborative experiences for public spaces!

Multi-talented and highly creative, John designs game-like things - urban games where players ...

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Digital marketing for attractions and what lies ahead post opening. With Johnny Lyle from 2022-02-22T00:49:06.974168

In todays episode I speak with Johnny Lyle, a Marketing and Digital Director for the attractions industries.

Johnny advises Sundown Adventureland, Audley End Miniature railway and his work...

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Skip the Queue
What can attractions can learn from the Covid-19 situation. With Charles Read, Managing Director of Blooloop. from 2022-02-22T00:49:06.973328

In todays episode I speak with Charlie Read, Managing Director of Blooloop, the world’s leading online resource for professionals working in the visitor attractions sector.

We discuss wha...

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Skip the Queue
The evolving relationship of leisure and retail, with Yael Coifman from 2022-02-22T00:49:06.963650

In today's episode I speak with Yael Coifman co-founder and Senior Partner at Leisure Development Partners.

We discuss the impact of COVID on the leisure and attractions sector, and the fu...

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Skip the Queue
How a digital audience engagement plan gained a global audience from over 30 different countries. With Alex Robertson, Head of Heritage and Education at Chivas Brothers. from 2022-02-22T00:49:06.962381

In todays episode I speak with Alex Robertson, Head of Heritage and Education, International Graduate Programme and Archives at Chivas Brothers.

We discuss the superb programme of digital...

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Skip the Queue
Making Holkham the UK's most pioneering and sustainable rural estate. With Lucy Downing and Sue Penlington from 2022-02-22T00:49:06.960738

In today’s episode I’m joined by two guests, Lucy Downing - Head of Marketing and Sue Penlington - Sustainability Manager at Holkham Estates.

We discuss the wonder of Holkham, their exciti...

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Skip the Queue
The Making of Harry Potter. With Geoff Spooner from 2022-02-22T00:49:06.959126

In today's episode I speak with Geoff Spooner, Senior Vice President & General Manager: Warner Bros. Studio Tour London -The Making of Harry Potter.

We discuss the tours phenomenal success...

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Skip the Queue
Applying service design to the visitor journey. With Paul-Jervis Heath from 2022-02-22T00:49:06.957257

In today's episode I speak with Paul-Jervis Heath, Founding Partner & Chief Creative Officer at Modern Human

We discuss service design for attractions, and how to apply this to the visito...

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Skip the Queue
Developing niche products for your attraction. With Esther Johnson from 2022-02-22T00:49:06.950294

In today's episode, I speak with Esther Johnson, a Freelance Designer and Illustrator specialising in working with heritage sites.

We discuss the importance of having niche products in yo...

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Skip the Queue
Developing an augmented reality experience for The National Memorial Arboretum. With Mark Ellis from 2022-02-22T00:49:06.948389

In todays episode I speak with Mark Ellis, Head of Visitor Experience at The National Memorial Arboretum.

We discuss their brand new augmented reality experience, tips for other attraction...

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Skip the Queue
How can a mobile app help improve an attraction's sustainability? with Jacob Thompson from 2022-02-16T10:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Visitor Experience restructure at Tate, with David Hingley from 2022-01-19T10:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
The fight for talent with Kate Nicholls, CEO of UKHospitality from 2021-12-22T10:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
How to drive visitor numbers by focusing on the local community, with Liz Power from 2021-11-24T10:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
Scottish sector update with Gordon Morrison from 2021-11-10T10:00

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that h...

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Skip the Queue
How to write a website brief that agencies will thank you for, with Sophie Ballinger from 2021-10-27T09:00

In today's episode I speak with Sophie Ballinger, Communications & Digital Content Manager at Eureka! The National Children’s Museum.

We discuss the website tendering process and all the t...

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Skip the Queue
An update from Skip the Queue from 2021-07-23T09:00

We're taking a summer break!

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Skip the Queue
Season finale, with Bernard Donoghue! from 2021-07-21T09:00

In today's episode, I speak with Bernard Donoghue, CEO of ALVA.

We discuss what the fast-approaching end of restrictions mean for attractions, how to balance digital engagement with an ov...

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Skip the Queue
What it really takes to launch a podcast. With Kelly Molson and Paul Griffiths from 2021-07-14T09:00

In today's episode, everything has been turned on its head.

Paul Griffiths, Director of Painshill Park, is interviewing me about what it really takes to launch a podcast, and why we start...

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The importance of customer experience and fostering a culture of innovation. With Stephen Spencer from 2021-06-23T09:00

In todays episode I speak with Stephen Spencer, founder of Stephen Spencer + Associates, a collaborative consulting and training organisation.

We discuss why is customer experience is so i...

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Decolonizing of collections and changing the name of the Museum of Us. With James Haddan from 2021-05-26T09:00

In today's episode I speak with James Haddan, Senior Director of Development & External Communications at the Museum of Us in San Diego.

We discuss the multifaceted process of decolonisati...

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Opening a brand new attraction in the midst of a global pandemic! With Hannah Monteverde from 2021-05-12T09:00

In today's episode, I speak with Hannah Monteverde, Top Banana, aka Park Manager, at BeWILDerwood in Cheshire.

We discuss how the pandemic impacted the opening of BeWILDerwood Cheshire an...

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I’m A Celebrity, Get Me In Here! Translating big brand IPs into commercial ventures, with James Penfold Controller of Partnerships at ITV. from 2021-04-28T09:00

In todays episode I speak with James Penfold, Controller of Partnerships at ITV, the name behind prolific tour experiences including Coronation Street The Tour, and Emmerdale Village Tour.

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Adapting the Stonehenge experience from international to domestic audiences, with James Rodliff. from 2021-04-14T06:15

In today’s episode I speak with James Rodliff, Operations Manager at Stonehenge, part of English Heritage.

We discuss the challenges and positives to come from a change in audience this ye...

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Co-creating a cutting edge 21st century science and discovery centre. With Michelle Emerson from 2021-03-31T09:00

In today’s episode I speak with Michelle Emerson, Marketing and Development Director of Eureka! The National Children’s Museum.

We discuss the very exciting plans for Eureka! Mersey, and h...

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How to be a better leader in the attractions industry. With Matt Heller. from 2021-03-17T10:00

In today's episode I speak with Matt Heller, Founder of Performance Optimist Consulting and Co-Host of the brilliant AttractionPros podcast.

We discuss how Matt has been supporting the in...

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Chatbots and voice strategies! How attractions can obtain maximum value from both. With Roy Murphy from 2021-02-17T10:00

In todays episode I speak with Roy Murphy from Synthetic - the chatbot and voice agency.

We discuss the opportunity for exciting voice strategies for attractions and how attractions can de...

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Why your attraction needs a podcast. With Laura Crossley and Jon Sutton from the National Football Museum. from 2021-01-20T10:00

In today’s episode I’m joined by two guests, Laura Crossley - Head of Content and Jon Sutton - Exhibitions Manager at the National Football Museum.

We discuss why it’s helpful for museums ...

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Skip the Queue
What your visitors really think about pre-booking. With Jon Young, Director - BVA BDRC from 2020-12-23T10:00

In today's episode, I speak with Jon Young, Director at BVA BDRC, an award-winning international consumer insight consultancy.

We discuss their exciting new research around pre-booking an...

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Skip the Queue
A thank you from Skip the Queue. from 2020-11-25T10:00

In today's episode we're saying a big thank you to everyone that's been part of Skip the Queue so far and sharing a few things that may be useful for you right now.

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Skip the Queue
Experience gifting and multiple strategies to secure revenue for Christmas, with Simon Jones, MD of Digital Visitor from 2020-11-18T11:00

In today's episode I speak with Simon Jones, Managing Director of Digital Visitor - the UK's leading strategic digital marketing agency for travel, tourism and hospitality.

We discuss expe...

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The transformation of Painshill Park, with Paul Griffiths, Director of Painshill. from 2020-11-11T10:00

In today's episode, I speak with Paul Griffiths, Director of Painshill Park, a beautifully restored, 18th-century landscape, designed by Charles Hamilton.

We discuss the transformation of...

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Why PR and communication is vital to attractions and what you should be focusing on. With Willam Kallaway from 2020-10-28T11:00

In todays episode I speak with Will Kallaway, MD of PR and sponsorship consultancy Kallaway. We discuss why PR and communication is so important to attractions right now, and what they should be fo...

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Customer loyalty, guest experience and managing negative feedback on social media. With Joshua Liebman from 2020-10-14T10:00

In todays episode I speak with Joshua Liebman - Founder of BackLooper and co-host of the brilliant AttractionPros podcast.

We discuss guest experience, customer loyalty and managing negati...

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The positive impact of reopening with brand new attractions. With Adam Goymour from 2020-09-30T09:00:11

In todays episode I speak Adam Goymour - Company Director & Park Manager at Roarr! Dinosaur Adventure.

We discuss the government support for the sector, reopening plans, audience engageme...

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The importance of Sector Cooperation with Carlton Gajadhar and Rachel Mackay from 2020-09-23T09:00:24

In todays episode I’m joined by two brilliant guests:

Carlton Gajadhar - a Visitor Experience Professional and co-founder of the Visitor Experience Forum and Rachel Mackay - Manager of His...

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Emerging innovation and why pre-booking is a benefit to attractions regardless of Covid. With Carly Straughan. from 2020-08-21T09:00:27

In todays episode I speak with Carly Straughan. Carly began her career working in tourist attractions on a 3 month contract until she found a “real job” and almost 15 years later she is still here....

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The importance of communicating with your team. With Wes Smart, Managing Director of Harbour Park. from 2020-08-19T09:00:02

In todays episode I speak with Wes Smart, Managing Director of Harbour Park, The Children’s Beach Adventure.

We discuss operating within the current restrictions, the importance of commun...

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Managing demand when your tourist attraction is free to attend. Alastair Barber, Marketing and Communications Manager at National Parks. from 2020-08-12T09:00:10

In todays episode I speak with Alastair Barber, Marketing and Communications Manager at National Parks.

We discuss how the parks have communicated with their audience during lockdown, how ...

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Marketing approach for attractions during a time of capped capacity. With Jules Ozbek. from 2020-07-31T09:00:01

In todays episode I speak with Jules Ozbek. Head of Sales and Marketing at Continuum Attractions.

We discuss their marketing approach for attractions during a time of capped capacity and ...

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The legendary Disney customer service. With Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort from 2020-07-29T09:00:17

In todays episode I speak with Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort

We discuss day-to-day challenges running a large operation, th...

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Skip the Queue
The future of the experience economy in a post-COVID world. With Ben Thompson from 2020-07-24T09:14:01

In today's episode, I speak with Ben Thompson. Ben is chief storytelling officer at 9 Degrees West, a strategic consultancy specialising in brand and marketing strategy for theme parks, visitor att...

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Visitors are dead, long live the players! With Alex Book from 2020-02-14T11:45:08

We’re speaking to Alex Book, COO of Arcade, a digital practice that connects people to places using augmented reality. Today we explore the notion that attractions need to visualise their visitors ...

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Castle Howard’s love story with China - as told by Abbigail Ollive from 2020-01-31T11:34:21

Abbigail Ollive, Head of Marketing at Castle Howard, shares the brilliantly inspiring story of how the castle has increased overseas visitors from China to 60% of all their international visitors.

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Priceless business strategy tips from the 'Millionaire Clown' - James Sinclair from 2020-01-17T12:00:12

We have a fascinating chat with James Sinclair, the entrepreneur who runs 9 indoor leisure units, 3 laser arenas, 5-day nurseries, a water park and a 50-acre farm park attraction that welcomes over...

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The science of creating an incredible visitor experience with Andy White from 2019-10-30T08:57:52

In this episode, you'll learn how to create exceptional experiences your guests will love with the king of themed experiential entertainment, Andy White.

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50,000 visitors within three months of opening? No problem for William’s Den owners, Tor and Christian Carver from 2019-07-23T11:10:24

Tor and Christian Carver, Founders of William's Den, gained 50,000 visitors within three months of opening. In this episode, you'll learn about their business processes and inspiration that made th...

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Inside Hertfordshire’s number one tourist attraction with Lynn Whitnall from 2019-07-19T14:14:09

In this episode, we find out what it's like to own and run Hertfordshire's number one tourist attraction.

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What makes a successful escape room? We get the inside scoop from CryptX founder, James Ducker from 2019-07-19T14:13:35

What makes a banker leap into the weird and wonderful world of escape rooms? And how does someone make that transition successful? We find out by talking to James Ducker, Founder of CryptX.

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