Myopic PR industry set to miss yet another boat? - a podcast by Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)
from 2023-03-13T07:32
With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogiordo, Andalucía, we turn our attention back to the world of AI and its potential impact on the world of communications.
With a new generative engine popping up almost every day – for words, structure, music, images, film, translation; you name it, it’s appearing – we consider the approach taken by the communications industry to this brave new world.
Neville kicks us off, citing a recent study from the U.K.’s Public Relations and Communications Association (PRCA) and its global sister, the International Communications Consultancies Organisation (ICCO).
The study found that fully 30% of the two bodies’ members had never used ChatGPT or a similar AI chatbot, while 25% claim they never will, to assist them in their work. Neville finds these figures staggering, while for Sam this shows a remarkable lack of curiosity from an industry that could be massively disrupted by AI, as well as hugely enhanced.
Continue reading -> https://www.smalldataforum.com/
Further episodes of Small Data Forum Podcast
Further podcasts by Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)