Why your farm’s ideal customer doesn’t matter: Farming Podcast - a podcast by Tim Young: SmallFarmNation.com

from 2019-05-12T02:00:50

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You’ve probably heard how important it is to define and communicate with your ideal customer. So is it? In this episode, I’ll tell you why it’s a waste of time focusing on mythical ideal customers and walk you through what you should be doing, instead!