Podcasts by Smart Marketing for Small Nonprofits

Don't Lose 25% of Your Subscribers in 2022 from 2022-03-31T15:59

Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you...

Email: 6 Reasons Why&7 Ways How from 2022-03-10T17:00:39

Email campaigns continue to be one of the most cost effective methods of getting support for your nonprofit. In fact, on average they show a return on investment of $42, far outstripping social med...

Someone You Should Know from 2022-02-24T17:00:27

One of the reasons I’ve always highlighted what I call "Women on a Mission" is to inspire you with the stories of nonprofit leaders who are tackling the big issues fearlessly. Today I want to up...

5 Ways to Grow Your Email List from 2022-02-03T17:00:33

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passi...

Time Is Not Your Enemy from 2022-01-27T17:00:37

Is time your enemy or your asset? It’s all about how you choose to use it. Today’s episode asks a hard question: Are you spending your time wisely? Listen to suggestions on how to re-evaluate wh...

Why Video Is Important to Your Emails from 2022-01-20T17:00

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all ...

Reset Your Marketing Mindset for 2022 from 2022-01-13T17:00

How do you stay motivated? What makes you able to be the superhero of your nonprofit? What enables you to combat the negative self-talk and turn “we can’t” into “we must.” In this podcast, Cindy...

9 Tips to Get Your Emails Opened from 2022-01-06T17:00

Every year we hear that email for nonprofits is dead. Old fashioned, not working, can’t do the job. And then every year we get the numbers and - surprise! - email is still one of the best ways t...

A New Year Story to Inspire You from 2021-12-30T17:00

For the new year, I’d like to tell you a story. It’s got high points and low valleys, a few plot twists, and - fortunately - a happy ending. Hopefully, it will inspire you, because it’s all abou...

Make 2022 Your Data-Driven Year from 2021-12-16T17:00

Data can be dull. That’s why I counsel my nonprofit clients to steer clear of numbers when discussing their mission; stories of impact are just so much more engaging. But one set of numbers nonp...

3 Tips to Build on Your Giving Tuesday Success from 2021-12-09T17:00

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #Givi...

Get To Know Your Donors from 2021-12-02T17:00

Get to know your donors! Reaching out through surveys, tours, coffee get-togethers, phone calls and more will increase the likelihood that they’ll give again, plus they will give you new insight...

Your 2021 Giving Tuesday Subject Line Recipe from 2021-11-18T17:00

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #Givi...

Seeking Out New Partnerships for Your Nonprofit from 2021-11-11T17:00

Here’s a resolution for 2022 that you can start working on now. Identify the fellow nonprofits and corporations that would be good allies for your nonprofit and start building those partnerships...

Getting Real with IG Reels from 2021-11-04T16:00

If you are looking to connect with a younger audience, there’s no better place to go than Instagram. More than 60% of Instagram’s 1.3 billion users are between the ages of 18 and 34 and if you a...

What To Do When Marketing Gets Hard from 2021-10-28T16:00

Want to get recharged and renew your excitement about how you market your mission? This episode is about how to address those times when marketing feels more like a grind. Do you need to change ...

12 Tips to Better Nonprofit Emails from 2021-10-21T16:57:36

Today it’s all about the tips that make your email communications more successful. Things that will keep you from winding up in the spam folder; ways to make your subject lines more compelling a...

Start Dreaming About What Your Nonprofit Can Do in 2022 from 2021-10-14T18:13:39

This is a busy time of year for nonprofits, but don’t let a big to-do list from now to the end of the year prevent you from doing a little planning - and a little dreaming. Before ringing in the...

7 Tips to Tell Your Nonprofit's Story from 2021-10-07T16:00

Nonprofits are eager to share the stories of the people, groups and causes they help and it’s easy to understand why  - these are some of the most compelling ways to illustrate their impact. But...

Why You Must Embrace Marketing from 2021-09-30T16:00

There’s a lot of strong, negative feelings about marketing for nonprofits out there. It ranges from thinking of it as a “necessary evil” to viewing all marketing as, for lack of a better word, “...

9 Things to Do Now for #GivingTuesday Success from 2021-09-23T16:00

#GivingTuesday is now the biggest day in philanthropy. Last year it broke records with $2.47 billion donated (in US alone!) and 35 million people taking part. But its sheer size sometimes makes ...

What Your Nonprofit Loses When You Ignore Marketing from 2021-09-16T16:00

Often, nonprofit leaders play down the importance of marketing to a nonprofit’s success. Relying on the myth that every dime should go strictly to program costs, they ignore the role that an eff...

Quick Nonprofit Marketing and Communications Pro-Tip: 4 Tips to Make Your Emails Easy to Read from 2021-09-13T16:00

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed...

Should You Avoid Marketing on These Days? from 2021-09-09T16:00

Are you ever tempted to skip posting or emailing on a day that is fraught with significance? Maybe it’s a holiday or the anniversary of a tragic event or something that would drag you into a cur...

Quick Nonprofit Marketing and Communications Pro-Tip: Simple Ways To Tell Your Nonprofit's Stories from 2021-09-07T13:00

No one doubts that sharing clients stories is a powerful way to illustrate the good work your nonprofit does. So why do some organizations avoid it? One big reason is concerns that capturing tho...

Quick Nonprofit Marketing and Communications Pro-Tip: What Types of Emails To Use When from 2021-09-01T16:00

Broadcasts. Automations. Targeted messaging. Are you using the right type of email for the message you need to get out? Learn more about the 4 distinct types of e...

The 3 Ways Your Nonprofit Communicates from 2021-08-28T07:00

Each nonprofit has at least three distinct ways in which they communicate with the public. Each type of communication deepens your relationship with the outside world, and all of them are essent...

Quick Nonprofit Marketing and Communications Pro-Tip: How To Re-engage Email Subscribers from 2021-08-27T16:00

If you are seeing the open and click-through rates drop for your nonprofit’s emails, it might be time to identify subscribers who haven’t engaged recently and win them over with a re-engagement ...

Quick Nonprofit Marketing and Communications Pro-Tip: How To Make Your Call To Action Buttons More Clickable from 2021-08-17T07:00

Call to Action buttons only take up a tiny piece of real estate on your email communications or website, but they can be key to getting your audiences to donate, volunteer, or otherwise support ...

Quick Nonprofit Marketing and Communications Pro-Tip: How To Leverage Content from 2021-08-10T07:00

Just like a little black dress or flattering jeans, the power of great content is that - with some tweaks - it can be repurposed for all occasions and platforms. In this bonus podcast, Cindy dis...

5 Ways To Draw People To Your Cause from 2021-08-07T16:00

Engagement is the marketing version of the Holy Grail for nonprofits. It’s goal: to get people to notice you, interact with you and, ultimately, support you. But with more than 1.5 million nonpr...

5 Reasons Why Your Nonprofit Needs Marketing Help from 2021-07-17T11:00

Even if they have no problem hiring certain types of outside experts, many nonprofits resist getting help with their marketing efforts. But having some help with communications can result in non...

Should You Keep It Virtual in 2021? from 2021-06-26T13:00

Events manager Danielle Snelson says that 2020 gave nonprofits permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more com...

The Good Email News in This Year’s M+R Benchmark Report from 2021-05-28T15:20:20

2020 was a bear of a year, but here’s the silver lining: Confronted by fear, uncertainty, loss and lockdowns, we didn’t hide in a bunker until it was all over. We found new ways to connect and g...

How Nonprofits Can Weather a PR Crisis from 2021-04-29T13:00

Joe McLeod has been helping companies and nonprofits weather PR crises for more than 15 years. He talks with Cindy about how to prepare a crisis communications plan and how to handle PR concerns...

Build Your Writing Confidence and Skill With These Expert Tips and Techniques from 2021-04-01T22:08:58

Kathy Widenhouse, a highly experienced nonprofit content writer, talks with Cindy about how to master the art of persuasive communication, whether it’s a fundraising appeal, e-newsletter or blog...

VidMob Gives and the Power of (Short) Nonprofit Videos from 2021-03-04T13:00

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? Video is the ultimate storytelling device, says Burr Purnell, this month’s Ma...

2021 Advice from the 'Nonprofit Nerd' from 2021-01-24T17:00

When you think about retaining donors, trade in ROI for ROR or “return on relationship.” That’s the advice of Cindy’s guest, Jarrett Ransom of The Rayvan Group. An expert on nonprofit marketing ...

4 Steps to Donor Retention This Year from 2021-01-17T23:05:50

Many things have changed in the last year, but not the importance of marketing to support donor retention efforts. In this episode, Cindy explores the statistics to keep in mind as you develop y...

New Digital Strategies for 2021 from 2021-01-10T17:00

Ever worry about getting stuck in a rut in your marketing efforts? It’s a new year, which makes it a great time to experiment and try some new digital strategies for promoting your nonprofit. Th...

Your 2021 Marketing Plan: The Great Reset from 2021-01-03T17:00

As we begin our journey into 2021, have you thought about what success for your nonprofit would look like this year? We are in the middle of the Great Reset, which makes it the perfect time to c...

Greeting 2021 With New Optimism from 2020-12-20T17:00

We all know that 2020 was rough and that despite awesome news about vaccines this month, it’s going to take a lot of work to get back on track in 2021. But that shouldn’t sap you of the optimism...

Your Low Cost Marketing Options for 2021 from 2020-12-13T17:00

Your nonprofit’s marketing budget is important; it’s the connective tissue between your organization and the many audiences you are trying to reach: clients, donors, volunteers and the public at...

2020 Marketing Lessons Your Nonprofit Can Benefit From Next Year from 2020-12-06T17:00

If you could take your nonprofit back to our pre-COVID “normal” world, would you? Or did you discover things about yourself and your organization in 2020 that you want to shape your nonprofit’s ...

7 Words That Inspire Giving This Year from 2020-11-22T17:00

Some words are just better than others when it comes to compelling copy, and in the world of marketing and fundraising, there are a handful of words that can inspire people to give to your cause...

Marketer on a Mission: Anne Stefanyk of Kanopi Studios - Top 10 Performance Tips for Your Nonprofit’s Website from 2020-11-15T17:00

Today we talk with Anne Stefanyk of Kanopi Studios, a website designer and developer. Anne shares her top 10 tips on how to maintain your website so you maximize its ability to raise awareness o...

#GivingTuesday: How to Make It Happen When Time is Running Out from 2020-11-08T17:00

Yes it’s an international event and yes, there’s only three weeks left, but with a little time and effort, there’s still time to have an effective #GivingTuesday campaign. It doesn’t have to be ...

Why Your 'ASK' Must Be Different This Year from 2020-11-01T17:00

In spite of the chaos and confusion caused by 2020, this year has provided you with a unique opportunity as you are making your end-of-year ask. It’s a chance to share the challenges of running ...

Where Did Your Donor Go? from 2020-10-25T16:00

Call it the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace.  And the clues lead y...

Marketer on a Mission: Gabe Cooper of Virtuous Software from 2020-10-18T16:00

Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on...

Celebrate Fall in Your Marketing from 2020-10-11T16:00

Fall arrived a short time back and I think after such a difficult spring and summer, we were all ready for it. It always feels like a season of renewal and hope, something we all really need in ...

Saving Time and Grief with Creative Briefs from 2020-09-27T16:00

While we understand the idea of planning for an event or campaign, we often aren’t that great about mapping out what we need from our marketing creative teams, and that can cause wasted time and...

Getting ‘Geeky’ with Google Analytics from 2020-09-20T16:00

When measuring how your marketing is doing, you can drown in all the data. Take Google Analytics - there are literally hundreds of metrics to choose from to see how your website is doing. But no...

How To Eliminate The Marketing Force That’s Holding You (and your nonprofit) Back from 2020-09-14T11:00

There is something big that holds many marketers back from being the absolute best they can be and making the biggest impact they can for the nonprof...

New Donor Digital Marketing Funnel from 2020-08-30T16:00

Lately, it’s been hard enough for us to keep our current donors engaged, much less put together campaigns to attract new supporters to our cause. But winning over new donors is vital to  the hea...

What To Do Before, During&After Your Facebook Live from 2020-08-16T16:00

Most of us have become pretty comfortable with being on camera as a good chunk of our professional - and personal - lives have moved online. So now seems a perfect time to take advantage of this...

Your Nonprofit Marketing Funnel Fix from 2020-08-09T16:00

I’ve seen it too many times - a well designed campaign for fundraising, an event or volunteer recruitment that has super emails and good social media posts, but then drives people to a landing p...

Top 10 Social Media Posting Tips for your Nonprofit from 2020-07-26T16:00

Ever feel like your social media posts are becoming mechanical and automatic? Sometimes shaking up your approach will help you recapture your mojo when it comes to crafting compelling posts on w...

Marketer on a Mission: Google AdGrant Expert Steven Aguiar from 2020-07-19T16:00

Google AdGrants are more popular than ever for nonprofits, as we work to find new digital ways to expand awareness and drive donations for our organizations. Google AdGrant expert Steven Aguiar,...

An Essential Mid-Year Marketing Review for Your Nonprofit from 2020-07-05T16:00

In a typical year, I’d suggest that you hold a mid-year review of your marketing goals and strategies just to check in on how you are doing and make sure you are on track. This year that review ...

How To Mobile Optimize Your Nonprofits Marketing from 2020-06-28T16:00

According to the World Advertising Research Center, in five years, 75% of all people will access the Internet through their smartphones by 2025. Which is why it’s imperative that all your digita...

‘Micro’ Monthly Giving Campaigns. How to Re-engage Donors in Uncertain Times from 2020-06-21T16:00

As you work to shore up your nonprofit’s financial position, it might be time to look at your lapsed donors and see if you can re-engage them with your organization. Today we talk about a re-eng...

Making Your Nonprofit an 'Ally' from 2020-06-14T16:00

Many nonprofits are trying to speak to this moment and align ourselves and our organizations with the nationwide protests for diversity, equity and inclusion. In short, we are trying to figure o...

The Power of Peer-to-Peer Fundraising in Uncertain Times from 2020-06-07T16:00

It's been a heartbreaking time. But amid the turmoil, there have been stories of people coming together - to fight for justice, to help others, to try to show we are better than the news of the ...

What Draws People To Your Cause? from 2020-05-31T16:00

It’s time to get back to nonprofit marketing basics and that means building engagement. The phrase might be overused, but it’s hard to overestimate how important it is. And there are so many dig...

What Your Nonprofit Needs To Make It Through This Rocky Recovery from 2020-05-24T16:00

A lack of confidence in your nonprofit’s future can be as damaging to your organization as the very, very real challenges posed by both coronavirus and the economic fallout that followed the dis...

Why Your Nonprofit Needs to Pursue Publicity Now from 2020-05-17T16:00

It might be tempting to think that now is not the time to reach out to the media for coverage of your nonprofit, but nothing could be further from the truth. But COVID-19 does mean that you need...

Marketer on a Mission: Liz Willets from Aweber from 2020-05-10T16:00

From personalization to automation to segmentation, email communications have evolved tremendously in the past few years. Today Liz Willits of Aweber goes through the strategies that your nonpro...

Nonprofit Marketing after COVID-19 from 2020-05-03T16:00

Amid all the Covid-19 craziness, M+R released its Benchmark Report on digital marketing for nonprofits. This episode is about the main takeaways from the 2020 report and how it points the way bo...

Not Too Late to Participate in #GivingTuesdayNow from 2020-04-30T16:00

#GivingTuesdayNow is right around the corner and your nonprofit should be there. This day of global giving and unity is the financial and feel-good event we have all been needing during the coro...

My Top 10 [COVID-19 Era] Fundraising Ideas from 2020-04-26T16:00

Lately, I’ve been hearing from many nonprofits looking for alternative ways to fundraise during this time of social distancing. So after some research and brainstorming with the team, we are pro...

My Best Low Cost Email List Building New Donor Attraction Strategy from 2020-04-19T16:00

For the past few weeks, I’ve focused on how you need to pivot your communication strategy with your existing email subscribers, but there’s another piece of this puzzle: attracting new supporter...

9 Emails Your Nonprofit Can Send During a Crisis from 2020-04-12T16:00

Your nonprofit needs to be emailing more often during this time of uncertainty, not less. Email is every nonprofit’s biggest asset right now and open rates are increasing during this time of sta...

Testimonials Easy as 1-2-3 from 2020-04-05T16:00

I like to look at nonprofit testimonials as the seasoning to your marketing messaging. It’s rare that they can make a full meal, but they add flavor because their third-party validation gives mo...

How To Move In-Person Fundraising Events Online from 2020-03-29T16:00

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions. From Sp...

COVID-19 Communications for Your Nonprofit from 2020-03-24T12:00

Your  nonprofit is needed more than ever right now, whether you are on the frontlines of the COVID-19 response or your work has been limited by the coronavirus. Now is not the time to shy away f...

Marketing Your Mission In Uncertain Times from 2020-03-19T16:00

Never stop communicating. In times like these, marketing is a tool you should be reaching for to keep the lines of communication open with your supporters. It’s a time to clarify what your organ...

Need Bigger Sponsorships? Try This. from 2020-03-15T16:00

Regardless of your nonprofit’s size, you are an excellent candidate to win large corporate support for your cause. It’s a matter of finding the right businesses to approach, doing your research ...

Your Small Nonprofit’s Biggest Asset from 2020-03-08T16:00

Every small nonprofit has a superpower - being small. Your size gives you amazing flexibility and speed, cutting down on red tape as you work to make the world a better place. But that doesn’t m...

Why Instagram Is Worth Your Nonprofit’s Time from 2020-03-01T17:00

Whether you are just starting out on Instagram or have made it a big part of your social media outreach, Cindy has some strategies to make the most of your posts on one of the fastest  growing p...

How You Can Captivate with Content from 2020-02-23T17:00

What exactly is content - and how can you make sure that your nonprofit’s content is effective in educating, informing or inspiring your audience. Here’s a simple 3-part formula that ensures you...

[Woman on a Mission] Laura Gisborne, Limitless Women from 2020-02-16T17:00

Cindy interviews author and serial entrepreneur Laura Gisborne, who is showing women leaders how to honor themselves and their talents and make more of an impact in their work. Although much of ...

Lessons Learned For A Better 2020 from 2020-02-09T17:00

While most nonprofits are looking ahead to spring functions and fundraising fun, it’s worth taking a look at some EOY giving statistics - and three things that will make the difference for your ...

Marketing&Psychology - Why Giving Feels So Good from 2020-02-02T17:00

Why does giving feel so good? Today we explore what psychologists think is the answer to that question - and how nonprofit marketers can tap into and honor those altruistic impulses that scienti...

The Marketing Metrics That Matter Most from 2020-01-26T17:00

Don’t fear the metrics. Measuring the performance of your website, emails and social media posts doesn’t have to be an exercise in futility. The trick is to know which metrics matter - and what ...

What Nonprofits Can Learn From This AMAZING Speech from 2020-01-19T17:00

On this day celebrating his birth, Cindy’s talking about Dr. Martin Luther King’s powerful speech at the March on Washington - what is now known as the “I Have a Dream Speech” - and how it can i...

Your Nonprofit Can’t Ignore THIS in 2020! from 2020-01-12T17:00

Convincing you that monthly giving programs are worth doing isn’t hard - report after report shows the ROI is great, it provides predictable funding, and it’s a powerful donor retention tool. Bu...

Want Better Email Open Rates in 2020? Make It Personal. from 2020-01-05T17:00

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of...

My New Year's Wish for You and Your Nonprofit from 2019-12-29T17:00

It's the end of the year rush - New Year's plans, last minute scramble for year-end donations, plus planning for a brand new decade. Take a little break with Cindy's short podcast that's all abo...

What Should Be In Your 2020 Nonprofit Marketing Plan from 2019-12-22T17:00

In the midst of your end-of-year fundraising efforts, take a break (and a deep breath!) and join Cindy as she talks about what a successful marketing plan looks like for next year. She’ll have a...

Woman On A Mission: Martha Mertz, Athena International Founder from 2019-12-15T17:00

Cindy has a wide-ranging conversation with the amazing Martha Mertz, who founded ATHENA International as a way of recognizing women leaders who not only excel in their careers, but contribute to...

Create Captivating Annual Reports Digitally from 2019-12-08T17:00

Although not as popular as they once were, annual reports are a great opportunity to tell your story in a way that makes it super easy to understand your mission and generate new support for you...

2020 Social Media Marketing Motivation from 2019-11-24T17:00

Today, the podcast dives into 2020 social media trends - the stats and facts you need to know, where you might need to shift your emphasis and what things you can let go of in the coming year. T...

How To Launch and Market a New Major Donor Society from 2019-11-21T13:00

What you can do to successfully start a new major donor society or club and generate interest for others to join at higher giving levels.

5 Marketing Tips To Keep Major Donors from 2019-11-17T17:00

Like many other things in life, fundraising tends to follow the 80/20 rule. The top 20% of your donors are probably contributing close to 80% of all your fundraising. (In fact, there are some we...

Increase Your Nonprofit's Search Engine Ranking from 2019-11-14T13:00

How to use alternative descriptions or ‘alt tags’ on website images to increase your websites search engine rankings.

Why Your Nonprofit Needs SEO from 2019-11-10T17:00

There’s no denying that Google is most everyone’s guide when it comes to finding what they want and need online. And when people are thinking about a particular cause - like the one your nonprof...

Is the Problem Your Donation Page? from 2019-11-03T17:00

There’s no denying that Google is most everyone’s guide when it comes to finding what they want and need online. And when people are thinking about a particular cause - like the one your nonprof...

Nonprofit Guide to Event Marketing from 2019-10-27T16:00

Marketing to get attendees to your event requires a different type of communication strategy than your regular outreach for fundraising. While your mission is still front and center,  the...

How Your Nonprofit Can Leverage Content from 2019-10-20T16:00

In the nonprofit world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. In today's episode, Cindy covers t...

What You Need To Know NOW For Your Nonprofit To Run Facebook Ads from 2019-10-13T16:00

This week’s episode includes a rundown of the latest changes Facebook has made to the process of running ads, including changes you need to be made aware of and follow in order to run “social is...

Giving Tuesday Success Stories - You Can Do It Too! from 2019-10-06T16:00

Giving Tuesday could very well be a donation driving force for your organization. And you don’t have to have a big team, big budget or huge marketing plan of action to make it happen. Tune in fo...

Top 10 Email Mistakes You Don’t Want Your Nonprofit To Make from 2019-09-29T16:00

Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. But you have to know how to use it effectively. Part of that is avoiding the mistakes tha...

How Your 'Thank You' Email Can Boost Donations from 2019-09-22T16:00

Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organi...

The Data Driving Email-Based Fundraising from 2019-09-15T16:00

Today’s podcast takes a deep dive into the data driving email-based fundraising. It includes the highlights from several highly respected reports, but it’s not just a list of endless statistics....

The Emails Behind a $25K Campaign from 2019-09-08T16:00

One of the biggest fundraising successes a nonprofit client of mine achieved was done without an event or a fundraising mailer. It was an effort that raised more than $25,000 in just 10 days thr...

Is Your Email List Fundraising Ready from 2019-09-01T16:00

Email campaigns can be a powerful addition to your nonprofit’s fundraising, but one of the keys to their success is the names and email addresses on your email list. Are they up to date? Are the...

3 Proven Types of $2K-$10K Email Campaigns from 2019-08-25T16:00

What grade would you give your emails as a fundraising tool? B-minus or C or even lower? Fundraising by email can be the perfect way to give your bottom line a boost without the hassle and cost ...

Marketer on a Mission: How Nonprofits Can Best Use Facebook Ads with Liz Melville from 2019-08-18T16:00

Today we’re revisiting a conversation I had with Liz Melville who is a highly regarded Facebook ads and marketing specialist. So sit back and take a listen to a Marketer on a Mission podcast rev...

Why Your Nonprofit Needs ‘Style’ from 2019-08-11T16:00

Even though your nonprofit isn’t a huge commercial venture like Nike or McDonald’s you still need branding to successfully communicate your value - both to current supporters and the public at l...

The New Nonprofit Marketing Powerhouse: Postcards from 2019-08-04T16:00

An old-school method of reaching out to current supporters and prospects is gaining traction in the nonprofit world. It’s not a new app, digital platform or mobile solution. Are you ready? It’s ...

How To Get More Board Support for Marketing from 2019-07-28T16:00

Are you a marketing follower, or a marketing leader? When your board dismisses marketing efforts on behalf of your nonprofit, do you meekly follow their direction or gently persuade them about t...

The Prime Time To Power Up for Marketing Success from 2019-07-21T16:00

July is often known as the “summer slump” in the nonprofit world, but I think it’s actually the prime time to drill down on your marketing efforts for your nonprofit. It’s not about adding more ...

Nonprofit News Flash: Your Website Pressroom Is Important from 2019-07-14T16:00

One of the most important assets you can have on your website is a well developed “pressroom,” that page or pages designed for members of the media as a one-stop shop with all the facts about yo...

What Does Your Nonprofit Do? from 2019-07-07T16:00

Do you think board members, staff and volunteers would all have the same answer to this question? What does your nonprofit do? 7 out of 10 nonprofits say NO. If that’s you too, it’s time to take...

90% of potential donors want to see video. Do you have one? from 2019-06-30T16:00

The 2019 Communications Trends Report says 60% of nonprofits use
storytelling videos as part of their marketing mix. Does that include your nonprofit?
If not, today’s podcast include...

Marketer on a Mission: Mobile Fundraising with Christy from MobileCause from 2019-06-23T16:00

Today’s podcast is filled with a bundle of mobile marketing tips, ideas and inspiration. Like how one nonprofit increased pre and post giving by 88% with a 49% increase in new donors, all throug...

Your Marketing Won’t Get Better Without THIS Kind Of Plan from 2019-06-16T16:00

If you feel like there is never enough time in the day to get everything you need to do done because you’re so busy, or that you’re pulled in so many different directions you can’t focus on comp...

Don’t Offend Your Donors By NOT Doing This from 2019-06-09T16:00

Why is it one person makes a nice donation and the other is offended by the ask of the same campaign? That’s what today’s podcast is all about.How to ensure you’re asking the right people to sup...

How To Capture The Stories That Communicate The Impact of Your Mission from 2019-06-02T16:00

Sharing a client’s story is both a rewarding and delicate matter. It’s also an important part of communicating the impact of your mission. So how do you get clients to open up while respecting t...

Marketer On A Mission: Social Media Time Saving Tips with Brittany Jennings from 2019-05-26T16:00

Today’s Marketer on a Mission Podcast guest, Brittany Jennings, Director of Communications at Hand in Paw will be sharing how to lighten your social media load with posting tips and tools, a gre...

Why and How To Use Instagram’s New Donation Sticker from 2019-05-19T16:00

Instagram’s new donation sticker has just been rolled out. If you’re wondering how it works and if your nonprofit should be adding it to your marketing mix, then tune into today’s episode. First...

13 Marketing Tools *just for nonprofits* To Help Get More Done In Less Time from 2019-05-12T16:00

If you're a busy, hard-working marketer feeling like you need more time to get more done then what I have to share with you today will help tremendously. Give a listen to today's podcast to lear...

THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later from 2019-05-05T16:00

The bottom line is, digital marketing shortens the time frame between knowing and liking your nonprofit to supporting your efforts. Plus it’s easier, faster and way less expensive. But there is ...

Marketer On A Mission: How To Use Facebook Ads To Market Your Mission with Liz Melville from 2019-04-28T16:00

Increased reach to a targeted audience at a lower cost through Facebook ads is appealing to nonprofits. The process of developing and managing ads in the ever changing world of Facebook is where...

A Power Tool To Make You a Better Nonprofit Marketer….and so much more! from 2019-04-21T16:00

Want to know one of the best power tools you can use everyday to be a better marketer, and really, better at everything you do? A tool that can help you be more creative, have more energy, feel ...

My Inside Secrets to Getting Money To Market Your Mission ($5K-10K!) from 2019-04-14T16:00

Interested in knowing how you can secure thousands of dollars of support ($5K-10K or more!) to market your mission? It just takes a little insight (that I can offer from my corporate days when I...

HOW do I build my nonprofits email list? from 2019-04-07T16:00

Reports show that email lists for nonprofits continue to grow, and there’s a reason for that.
Emails are directly impacting donor retention rates. They’re also increasing donations and bei...

How To Increase Retention With More Steady Cash Flow from 2019-03-31T16:00

Nonprofit monthly giving programs increased 40% last year, and the trend is expected to continue in 2019. There are many benefits that come with this trend. It provides a steady flow of funds to...

Marketer On A Mission: How To Cultivate First Time Donors with Jarrett Ransom from 2019-03-24T16:00

Because donor cultivation includes the need to communicate and connect on many different levels, I asked Jarrett to share how first time donors can be cultivated, and specifically online donors....

Maintaining The Motivation To Do Your Best Work from 2019-03-17T16:00

Sometimes it’s hard to stay connected to the belief that your work as a nonprofit marketing and communications professional is making a difference. The constant pressure to increase awareness, a...

How To Market Your Mission Efficiently AND Effectively from 2019-03-10T16:00

If you’re constantly wondering how you could do more marketing in less time so that more people knew about the mission of your organization, this episode is for you.
Tune in to learn, how ...

How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit from 2019-03-03T17:00

When you keep a pulse on the results of tried and true marketing trends, efforts and outreach, the data will show you the way. Reports that reveal what nonprofit marketing strategies are working...

Marketer On A Mission: Talking Nonprofit Collaborations with Janice Sweeter from 2019-02-24T17:00

“Do what you do best and partner for the rest.”
Today’s ‘Marketer on a Mission’ podcast guest and Strategic Communications Professor at Northern Arizona University, Janice Sweeter shares t...

Marketing+Development=$50K Fundraising Success! from 2019-02-17T18:00