Want Better Email Open Rates in 2020? Make It Personal. - a podcast by Cindy May

from 2020-01-05T17:00

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One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication. But it’s more than just adding your recipient’s name to your greeting or subject line. Explore the power of personalization in this week’s podcast.

Further episodes of Smart Marketing for Small Nonprofits

Further podcasts by Cindy May

Website of Cindy May