PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic - a podcast by Jon Loomer

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

Further episodes of The Pubcast with Jon Loomer

Further podcasts by Jon Loomer

Website of Jon Loomer