Podcasts by The Pubcast with Jon Loomer

The Source of Motivation from 2023-08-01T08:00

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

How Meta Credits Ads for Conversions from 2023-07-27T08:00

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

How to Publish One Video Per Day from 2023-07-25T08:00

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's...

The Surprising Impact of an AI Chatbot from 2023-07-20T08:00

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

Remarketing and the 80-20 Rule from 2023-07-18T08:00

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

When Should You Use Advantage+ Placements? from 2023-07-13T08:00

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

Is Detailed Targeting Dead? from 2023-07-11T08:00

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

The Potential Problem with AI Chatbots from 2023-07-06T08:00

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

You Should Republish Underperforming Videos from 2023-07-04T08:00

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

Why Aren't Some Ad Reviews Instantaneous? from 2023-06-29T08:00

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

Meta Is So Bad at Naming Stuff from 2023-06-27T08:00

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + e...

Update Your Assumptions from 2023-06-22T08:00

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.

Stop Blaming the System from 2023-06-20T08:00

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!

The Most Important Skill of an Advertiser from 2023-06-15T08:00

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

The Metrics You Should Care About from 2023-06-13T08:00

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or terti...

Keep it Simple with Facebook Ads from 2023-06-08T08:00

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

Understand How the Algorithm Works from 2023-06-06T08:00

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how th...

Be Ethical to a Fault from 2023-06-01T08:00

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

Links Are Down on Facebook, But Does It Matter? from 2023-05-30T08:00

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does...

How are Meta's Changes to Aggregated Event Measurement Possible? from 2023-05-25T08:00

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. ...

Do Not Ignore Meta's Twitter Competitor from 2023-05-23T08:00

It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different.....

Embrace 'It Depends' from 2023-05-18T08:00

If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It...

5 Reasons for a Drop in Meta Ad Prices from 2023-05-16T08:00

Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...

Guaranteed Hack for Facebook Ads Success from 2023-05-11T08:00

It doesn't matter what your budget, industry, or product. This approach will work... Right??

The Impact of Reels on Instagram Growth from 2023-05-09T08:00

I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagr...

What Happens When You Publish to YouTube Shorts Every Day from 2023-05-04T08:00

I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened o...

Should You Be Everywhere? from 2023-05-02T08:00

For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why....

How to Increase Your Facebook Ads Budget Slowly and Safely from 2023-04-27T08:00

You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Faceboo...

You're Looking at Your Facebook Ads Budget All Wrong from 2023-04-25T08:00

You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those resu...

How ChatGPT Sent Me Business from 2023-04-20T08:00

A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Faceb...

The Benefits of Publishing a Video Every Day from 2023-04-18T08:00

Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or...

The Secret of Streaks and Maintaining a Productive Routine from 2023-04-13T08:00

If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

Why Isn't My Facebook Ads Budget Spending? from 2023-04-11T08:00

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

The Importance of Stubborn Consistency from 2023-04-06T08:00

It doesn't matter what type of content creator you are, this is the key to success.

How to Build an Audience on TikTok from 2023-04-04T08:00

These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

How Long Should Your Short-Form Video Be? from 2023-03-30T08:00

What's the ideal length of a short-form video? Jon talks about what he does and why.

Recap of the Latest AI Updates from 2023-03-29T08:00

In the latest Pubcast, Luke and I recapped the latest in AI...

1:40 OpenAI, Google, and Bing AI Announcements
3:30 GPT4 Demo
8:31 Website Prototyping, Apps integrating w...

How Often Should You Publish a New Video? from 2023-03-28T08:00

Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?

Facebook Ads Mistakes and Conversion Rate from 2023-03-23T08:00

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you d...

Should You Ever Turn on Audience Network? from 2023-03-21T08:00

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

Clone Your Voice with AI from 2023-03-16T08:00

Jon used Resemble.ai to clone his voice for this episode. What do you think?

Is Remarketing on Facebook Dead? from 2023-03-14T08:00

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effec...

Should You Repost TikTok Videos? from 2023-03-09T09:00

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

The Three Phases of Procrastination from 2023-03-08T09:00

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you.

1. Shame
2. Acceptance
3....

Publish One Video Per Day from 2023-03-07T09:00

I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

How Should You Set up the Conversions API? from 2023-03-02T09:00

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you...

Website Performance, GA4, and Preparing for AI with Joel Hughes from 2023-03-01T09:00

Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon).

...

The Huge Potential Problem with Meta Verified from 2023-02-28T09:00

There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.

What I Think About Meta Verified from 2023-02-23T09:00

Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...

What We Know About Meta Verified from 2023-02-21T09:00

The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...

How You Can Prepare for the Future of Search from 2023-02-16T09:00

If you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prepare?

Google Bard, Bing, and the Future of Search from 2023-02-15T09:00

Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following...

2:30 Bard and Bing Search announcements and ...

The Impact of Future Search Engines on Content Creation from 2023-02-14T09:00

How would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the potential impact these search engines may have o...

How Does AI-Driven Search Impact Referral Traffic? from 2023-02-09T20:56:27

If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.

Why Does Facebook Suck at Detecting These Scams? from 2023-02-07T09:00

On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and optimization. And yet, they still can't detect...

We're Still So Early: ChatGPT and AI with Rachel Woods from 2023-02-01T09:00

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Wo...

We Don't Like Change from 2023-01-31T09:00

The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen.

Seriously, I don't know. It's not my experti...

A Little Bit of Luck from 2023-01-26T09:00

It's okay to admit that you need a little bit of luck.

I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. Listen

The Struggles of Building and Maintaining Business Relationships from 2023-01-25T09:00

In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.

ChatGPT Wrote a Movie from 2023-01-24T09:00

I worked with ChatGPT to create a 60-second movie and then I recorded it.

Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I...

Will ChatGPT and AI Make Your Job Obsolete? from 2023-01-19T09:00

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge.

Is it scary? Yes. Absolutely. This technology is likely to be more impactful and...

AI Just Leapt Forward with ChatGPT. What Happens Now? from 2023-01-18T09:00

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

A Misunderstanding of ChatGPT and AI from 2023-01-17T09:00

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...

How Often Should You Update Facebook Ad Creative? from 2023-01-12T09:00

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.

How I Edit My Videos from 2023-01-10T09:00

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

5 Ways to Start Your Year from 2023-01-05T09:00

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

Content Marketing Production Goals for 2023 from 2023-01-03T09:00

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

Auction Overlap Can Impact the Delivery of Your Facebook Ads from 2022-12-28T09:00

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issue...

Stopping the Bleeding is Growth, Too from 2022-12-21T09:00

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand.

Topics discussed:

• Taking the Pubcas...

How to Create a Video Funnel with Facebook Ads from 2022-12-19T21:43:19

Here's how to create a powerful video funnel with Facebook ads.

1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day.

2. Create an audienc...

How to Get Started with Short-Form Video from 2022-12-16T09:00

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind......

When View Through Conversions Happen from 2022-12-15T09:00

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

Get to the Damn Point from 2022-12-14T09:00

If you host a podcast, it really is that simple...

How Facebook Could Highlight Organic Conversions from 2022-12-13T09:00

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your...

How Facebook Ads Get Credit for a Conversion from 2022-12-12T09:00

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.

How to Plan for a Successful 2023 from 2022-12-09T09:00

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...

Stop Winging It from 2022-12-08T09:00

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

Stop Chasing Easy from 2022-12-07T09:00

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the ...

Why Can't We Do This With Video Views Audiences? from 2022-12-06T09:00

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.

Should You Go Broad? from 2022-12-05T09:00

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.

The Impact of Short-Form Video from 2022-12-02T09:00

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two p...

Why Aren't Your Facebook Ads Working? from 2022-12-01T09:00

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...

The Solution to Audience Expansion from 2022-11-30T09:00

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic featu...

The First Thing You Should Do Before Running Ads on TikTok from 2022-11-29T09:00

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

The Most Important Lesson when Adjusting to Short-Form Video from 2022-11-28T09:00

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...

Consider Pulling Back on Your Advertising from 2022-11-23T09:00

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by e...

Facebook Needs Quality Optimization Option from 2022-11-22T09:00

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...

How to Run Ads for High Value Purchases from 2022-11-21T09:00

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...

Is Jon Abandoning Facebook? from 2022-11-18T09:00

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...

When Optimization Works Against You from 2022-11-17T09:00

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.

The Value of Free Content from 2022-11-16T09:00

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in...

Formula for Determining Your Campaign Budget from 2022-11-15T09:00

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

How Slow-Talkers Can Create Short-Form Video from 2022-11-14T09:00

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it withou...

The Proper Setup When Managing Ads for Others from 2022-11-11T09:00

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.

A Pivot Towards Short-Form Video from 2022-11-10T17:59:34

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

How to Prepare for Restriction Period for Political Ads in the US from 2022-10-10T08:00

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what...

Should You Use Advantage Custom Audiences? from 2022-10-04T08:00

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends!

Rea...

What Gated Content for Lead Ads Means for Advertisers from 2022-09-27T08:00

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who w...

Ways to Use Custom Metrics in Ads Manager from 2022-09-14T18:10:26

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a for...

What's up with these weird ads?? from 2022-08-30T08:00

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about:

• Facebook scams (why does this keep happening??)
• Adve...

Special Ad Audiences are Going Away from 2022-08-26T19:16:06

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aw...

New B2B Targeting Options for Facebook Ads from 2022-08-16T08:00

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works.

Don't forget to subscribe, rate, ...

How Advantage+ Creative Works from 2022-08-09T08:00

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...

How Meta Could Leverage Outbound Clicks from 2022-08-04T08:00

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal. Listen

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers from 2022-08-02T08:00

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewar...

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers from 2022-08-02T08:00

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewar...

PUBCAST SHOT: How I Target Website Visitors by Specific Page from 2022-02-21T19:00

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways I use this within my advertising strategy.

PUBCAST SHOT: How I Use Custom Conversions from 2022-02-20T19:00

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

PUBCAST SHOT: Using the Facebook Pixel Helper from 2022-02-19T19:00

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might use it.

PUBCAST: The View-Through Conundrum from 2022-02-18T15:00

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Faceboo...

PUBCAST SHOT: The Role of Custom Conversions from 2022-02-17T19:00

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns? from 2022-02-16T19:00

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug, there's a reason for it. Here's the explan...

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains from 2022-02-15T19:00

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Configurations. This is a big deal!

PUBCAST SHOT: Understanding Event Parameters from 2022-02-14T19:00

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targetin...

PUBCAST SHOT: Exploring View-Through Conversions from 2022-02-13T19:00

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and ...

PUBCAST SHOT: Catalog Custom Audiences from 2022-02-12T19:00

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for...

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report) from 2022-02-11T15:00

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad. In this episode, I walk through what happe...

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success from 2022-02-10T19:00

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks...

PUBCAST SHOT: Deduplication of Events from 2022-02-09T19:00

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser ...

PUBCAST SHOT: Website Custom Audiences I Use from 2022-02-08T19:00

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who ...

PUBCAST SHOT: Custom Events That I Use from 2022-02-07T19:00

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various events that fire on my website to help repres...

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager from 2022-02-06T19:00

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that can be added as columns to your reports. Here...

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What? from 2022-02-05T19:00

Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed in January, we now know they weren't messing around. They removed a...

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy from 2022-02-04T15:00

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to polish and fix. But, there's a specific need...

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators from 2022-02-03T19:00

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doesn't cut it because Facebook doesn't care ab...

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance from 2022-02-02T19:00

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their advertising but on behalf of system users. If you...

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results from 2022-02-01T19:00

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are some steps to take so that you can verify th...

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap from 2022-01-31T19:00

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that you can do this.

PUBCAST SHOT: Evergreen Campaigns from 2022-01-30T19:00

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, but it's all due to how they're set up that al...

PUBCAST SHOT: How Automated Rules Work from 2022-01-29T19:00

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up and some things to consider.

PUBCAST SHOT: Text in Image Ads from 2022-01-27T19:00

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. No 20-percent rule. No scale. No throttling ...

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics from 2022-01-26T19:00

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns...

PUBCAST SHOT: All About Page Engagement Custom Audiences from 2022-01-25T19:00

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you ...

PUBCAST SHOT: How to Use Time on Website Custom Audiences from 2022-01-24T19:00

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things...

PUBCAST SHOT: How Reach Optimization Works from 2022-01-23T19:00

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach optimization works, how you might use it, and ex...

PUBCAST SHOT: How Facebook Attribution Works from 2022-01-22T19:00

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Anal...

PUBCAST: Results from Podcasting Every Day for 60 Days from 2022-01-21T15:00

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan ...

PUBCAST SHOT: Edits that Trigger the Learning Phase from 2022-01-20T19:00

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learni...

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More from 2022-01-19T19:00

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set tar...

PUBCAST SHOT: Ad Account Creation Limit from 2022-01-18T19:00

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, ho...

PUBCAST SHOT: Daily Unique Reach Optimization from 2022-01-17T19:00

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it i...

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX) from 2022-01-16T19:00

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you ...

PUBCAST SHOT: The Problem with Unranked Event Custom Reporting from 2022-01-15T19:00

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in mind.

PUBCAST: Showing Up from 2022-01-14T15:00

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.

PUBCAST SHOT: The Imperfection of Frequency Capping from 2022-01-13T19:00

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.

PUBCAST SHOT: The Time to Advertise is NOW from 2022-01-12T19:00

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- outside of the holidays -- that you're most lik...

PUBCAST SHOT: How to Manage Facebook Ad Frequency from 2022-01-11T19:00

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

PUBCAST SHOT: How the Learning Phase Works from 2022-01-10T19:00

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.

PUBCAST SHOT: The Difference Between Facebook Ad Clicks from 2022-01-09T19:00

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all clicks are the same!

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy from 2022-01-08T19:00

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.

PUBCAST: The Interconnectedness of a Sound Online Strategy from 2022-01-07T15:00

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In this episode, I talk about what I'm doing and h...

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review from 2022-01-06T19:00

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.

PUBCAST SHOT: The Importance of Business Verification from 2022-01-05T19:00

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

PUBCAST SHOT: How to Use the Cost Cap Bid Strategy from 2022-01-04T19:00

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

PUBCAST SHOT: How to Optimize Text Per Person from 2022-01-03T19:00

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

PUBCAST SHOT: How Should You Use Placements? from 2022-01-02T19:00

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you u...

PUBCAST SHOT: Ad Account in Violation of Item 5 from 2022-01-01T19:00

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's w...

PUBCAST SHOT: Ad Account in Violation of Item 5 from 2022-01-01T19:00

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's w...

PUBCAST: 9 Steps to Growing a Podcast from 2021-12-31T15:00

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps...

PUBCAST SHOT: At What Point is Auction Overlap a Concern? from 2021-12-30T19:00

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

PUBCAST SHOT: How Lookalike Expansion Works from 2021-12-29T19:00

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on ho...

PUBCAST SHOT: Understanding Targeting Expansion from 2021-12-28T19:00

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

PUBCAST SHOT: How to Use Campaign Budget Optimization from 2021-12-27T19:00

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions from 2021-12-26T19:00

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you shoul...

PUBCAST SHOT: Your Christmas Shot from 2021-12-25T19:00

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

PUBCAST: No Hustle, No Guilt from 2021-12-24T15:00

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your i...

PUBCAST SHOT: URL Parameters and Facebook Ads from 2021-12-22T19:00

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of th...

PUBCAST SHOT: Pick a Client Who Sets You Up for Success from 2021-12-21T19:00

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong cl...

PUBCAST SHOT: Within and Outside of Your Control from 2021-12-20T19:00

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact. 

PUBCAST SHOT: Know and Follow the Rules from 2021-12-19T19:00

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than ...

PUBCAST SHOT: The Importance of Experimentation from 2021-12-18T19:00

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

PUBCAST: A 30-Day Podcasting Test from 2021-12-17T15:00

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it worth it? (You're dang right, it was...)

PUBCAST SHOT: Target an Audience Based on Event Frequency from 2021-12-16T19:00

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custo...

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value from 2021-12-15T19:00

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value ...

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days for $300 from 2021-12-14T19:00

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.

PUBCAST SHOT: Reporting Window Tip from 2021-12-13T19:00

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

PUBCAST SHOT: How to Optimize for Conversion Leads from 2021-12-12T19:00

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to c...

PUBCAST SHOT: Importance of the Conversions API from 2021-12-11T19:00

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

PUBCAST: Planning and Goal-Setting for 2022 from 2021-12-10T16:30

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.

PUBCAST SHOT: Facebook Ad Review Bots from 2021-12-09T19:00

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers from 2021-12-08T19:00

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increas...

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways from 2021-12-07T19:00

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that ...

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel from 2021-12-06T19:00

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot explains why.

PUBCAST SHOT: Optimizing for Non-Prioritized Events from 2021-12-05T19:00

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events...

PUBCAST SHOT: Metrics That Matter ("The Good Stuff") from 2021-12-04T19:00

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in your saved report?

PUBCAST: Finding My Voice (Again) from 2021-12-03T19:00

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do) reflected now. And then how energized I am ...

PUBCAST SHOT: Targeting Audiences Facebook Needs from 2021-12-02T19:00

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And...

PUBCAST SHOT: The Seasonality of CPM from 2021-12-01T19:00

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's du...

PUBCAST SHOT: It Depends from 2021-11-30T19:00

My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate p...

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic from 2021-11-29T19:00

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually for...

PUBCAST SHOT: Driving Traffic and Surprise Purchases from 2021-11-28T19:00

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase. 

PUBCAST: The Good, the Bad, and the Ugly from 2021-11-26T19:00

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.

PUBCAST SHOT: Gratitude from 2021-11-25T19:00

Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, wh...

PUBCAST SHOT: A Recommitment from 2021-11-24T19:00

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt....

PUBCAST SHOT: Engagement Reward and Incentive Campaign from 2021-11-23T19:00

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen a...

PUBCAST SHOT: Can I Reach All of My Followers? (An Update) from 2021-11-22T19:00

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much i...

PUBCAST SHOT: A Numbers Addict from 2021-11-21T19:00

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?

PUBCAST SHOT: The Right Way from 2021-11-20T19:00

I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of futu...

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously? from 2021-11-19T14:00

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has...

PUBCAST SHOT: Facebook Ads Funnel from 2021-11-18T19:00

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

PUBCAST SHOT: Where Are the Organic Conversions?? from 2021-11-17T19:00

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this informat...

PUBCAST SHOT: The Frustrating Removal of Compare Windows from 2021-11-16T19:00

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14 from 2021-11-15T19:00

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough...

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad? from 2021-11-12T09:00

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so fa...

Pubcast Shot: How Have Ads Been Affected by iOS Changes? from 2021-11-11T13:00

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to Listen

Pubcast Shot: Predictions for 2022 from 2021-11-10T09:00

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.

Pubcast Shot: Predictions for 2022 from 2021-11-10T09:00

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.

Pubcast: Getting Drunk on Meta! from 2021-10-29T01:14:01

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloo...

PUBCAST: "This Stuff Just Doesn't Matter" from 2021-10-27T02:24:35

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the...

PUBCAST: "This Stuff Just Doesn't Matter" from 2021-10-27T02:24:35

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the...

PUBCAST: "This Stuff Just Doesn't Matter" from 2021-10-27T02:24:35

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the...

PUBCAST: The Problem with Facebook Ads Optimization from 2021-10-13T22:49:08

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it...

PUBCAST: The Problem with Facebook Ads Optimization from 2021-10-13T22:49:08

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it...

PUBCAST: 10 Years Later (My Struggles) from 2021-10-06T23:22:53

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges ...

PUBCAST: 10 Years Later (Year 3) from 2021-09-15T23:12:34

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...

PUBCAST: 10 Years Later (Year 2) from 2021-09-14T14:00

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced ...

PUBCAST: 10 Years Later (Months 8-12) from 2021-09-09T19:48:37

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create ...

PUBCAST: 10 Years Later (The First Month) from 2021-08-28T00:03:30

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started...

PUBCAST: 10 Years Later (The First 10 Days) from 2021-08-20T22:11:16

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. ...

PUBCAST: 10 Years Later (The First 10 Days) from 2021-08-20T22:11:16

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. ...

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins from 2021-05-12T16:53:37

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode.

Read my blog post on this here:

Listen

PUBCAST: How to Share Facebook Custom Conversions from 2021-03-11T21:43:41

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shar...

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14 from 2021-03-05T04:02:02

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare t...

PUBCAST: These Ads SUCK! from 2021-02-26T07:13:12

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Fa...

PUBCAST: Don't Freak Out! from 2021-02-24T06:20:15

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together...

If you'd like to learn more about how to prepa...

PUBCAST: 8-Event Limit and Domain Verification Scenarios from 2021-02-22T06:58:01

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this imp...

PUBCAST: Unable to Verify Domain to Configure Web Events from 2021-02-05T18:59:01

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime.

If you'd like to le...

PUBCAST: “This event hasn’t been set up on any of your domains” from 2021-02-04T23:46:44

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. Listen

PUBCAST: Facebook Ads Targeting Audiences and iOS 14 from 2021-02-02T16:00

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's late...

PUBCAST: Facebook Ads Attribution and iOS 14 from 2021-02-01T18:14:06

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results.

If you'd like to learn more about how to pre...

PUBCAST: Explaining iOS 14 to a 12-year-old from 2021-01-29T20:12:07

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms.

If you'd like to learn more about how to prepare for iOS 14, s...

20 Factors: General Approach and Fixes from 2020-10-04T10:00

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertisi...

20 Factors: 17-20 (Minimal Control) from 2020-10-03T10:00

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your ...

20 Factors: 16. Purchase Intent from 2020-10-02T10:00

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. Th...

20 Factors: 15. Sample Size from 2020-10-01T10:00

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series,  go to Listen

20 Factors: 14. Email List from 2020-09-30T10:00

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.

To get access to the free Fac...

20 Factors: 13. Website Performance from 2020-09-29T10:00

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.

To get access to the free Facebook Advertising...

20 Factors: 12. Facebook Pixel and Events from 2020-09-28T10:00

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.

To get access to the free Fa...

20 Factors: 11. Website Traffic from 2020-09-27T10:00

The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results.

To get access to the free Facebook Advertising Fixes vide...

20 Factors: 10. Budget from 2020-09-26T10:00

The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enoug...

PUBCAST: Text in Ad Images Rule is Dead from 2020-09-25T17:06:02

The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at <...

20 Factors: 9. Landing Page from 2020-09-25T10:00

You may struggle to find success and it may have nothing to do with your ads. It could be the landing page.

To get access to the free Facebook Advertising Fixes video series,  go to Listen

20 Factors: 8. Targeting from 2020-09-24T10:00

Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people.

To get access to the free Facebook Advertising Fixes video ...

20 Factors: 7. Placements from 2020-09-23T14:00

Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results.

To get access to the free Face...

20 Factors: 6. Optimization from 2020-09-22T14:00

Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize?

To get access to the free Facebook Advertising Fixe...

Welcome to the Social Media Pubcast! from 2020-09-21T16:41:29

Just a quick welcome to make you feel... welcomed.

Go to jonloomer.com to learn more about me and how I might be able to help you!

20 Factors: 5. Frequency from 2020-09-21T14:00

Is there a frequency that's too high? Too low? Over how much time, or does it matter?

To get access to the free Facebook Advertising Fixes video series,  go to Listen

20 Factors: 4. Bidding from 2020-09-20T14:00

Should you trust Facebook's auto-bidding options, or should you take action into your own hands?

To get access to the free Facebook Advertising Fixes video series,  go to Listen

20 Factors: 3. Ad Format from 2020-09-19T14:00

Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions.

To get access to the free Facebook Advertising Fixes v...

20 Factors: 2. Creative from 2020-09-18T14:00

Are there specific rules to follow when using imagery in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to Listen

20 Factors: Introduction from 2020-09-16T14:00

There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand to brand, and how an advertiser has varying...

Facebook Pixel Basics: 5. Installation of the Pixel from 2020-09-15T17:21:47

The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code.

To get access t...

Facebook Pixel Basics: 4. The Facebook Pixel and Targeting from 2020-09-15T17:04:55

Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an ad...

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization from 2020-09-15T16:53:23

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can'...

Facebook Pixel Basics: 2. The Facebook Pixel and Tracking from 2020-09-15T16:40:35

The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising.

To get access to the free Facebook Pixe...

Facebook Pixel Basics: 1. What is the Facebook Pixel? from 2020-09-15T16:28:22

As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important?

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel ...

The Permission (Solopreneur Project) from 2019-11-06T15:00

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

The Hustle Fallacy (Solopreneur Project) from 2019-11-05T15:00

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

Evergreen vs. Nevergreen (Solopreneur Project) from 2019-11-04T15:00

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

Create a Routine (Solopreneur Project) from 2019-11-01T21:00:40

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

Create a Routine (Solopreneur Project) from 2019-11-01T21:00:40

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

Following the Crowd (Solopreneur Project) from 2019-10-29T19:26:40

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

Establish Your Core Values (Solopreneur Project) from 2019-10-29T18:58:32

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

The Freedom to Say "NO" (Solopreneur Project) from 2019-10-29T18:42:58

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

"Does It Energize You?" (Solopreneur Project) from 2019-10-29T18:16:58

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

My Big Why (Solopreneur Project) from 2019-10-29T17:52:58

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

My Big Why (Solopreneur Project) from 2019-10-29T17:52:58

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

My Big Why (Solopreneur Project) from 2019-10-29T17:52:58

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more abo...

PUBCAST: The Fundamentals of Facebook Advertising from 2019-02-25T23:34:19

In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and an...

PUBCAST: Final Jon and John? from 2018-12-20T19:10:13

In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.

PUBCAST: Your Branding Story from 2018-12-20T19:05:47

Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.

PUBCAST: Cash Money from 2018-12-06T14:51:44

Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.

PUBCAST: Breakout from 2018-12-06T14:50:04

What would a breakout month or year look like for your business? What are the things you should be doing right now to prepare for a breakout 2019? Jon and JR discuss on this episode of the Pubca...

PUBCAST: What is Marketing? from 2018-11-25T00:09:11

On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.

PUBCAST: Gamechangers from 2018-11-24T23:41:45

Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.

PUBCAST: Business Development from 2018-11-12T17:39:20

Jon and JR discuss business development and how it applies to Jon's business. Enjoy!

PUBCAST: At Bat, On Deck, and In the Hole from 2018-10-30T15:13:45

Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.

PUBCAST: Sunset It from 2018-10-26T00:46:16

Jon and John discuss a process and exercise to use in order to determine the right time to sunset -- end, stop doing -- a project, relationship, etc.

PUBCAST: Massive Teamwork from 2018-10-26T00:44:55

Jon and John discuss how to appreciate and recognize when you need help in your business. Pop a bottle...

PUBCAST: Finding Joy in Entrepreneurship from 2018-10-10T17:43:58

Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.

PUBCAST: Your 90-Day Plan from 2018-10-10T17:42:32

Jon and JR discuss executing a 90-day plan for your business, whether it be the final quarter or any 90-day block.

PUBCAST: Your Business Model from 2018-09-29T13:51:48

Jon invites John Robinson to the Pub, and they discuss questions you should ask yourself regarding your business model.

PUBCAST: How I Write a Blog Post from 2018-09-19T17:24:15

Jon walks through his detailed process for writing a successful blog post.

PUBCAST: One Thing Magic from 2018-09-19T17:03:23

Jon invites John Robinson back to the Pub, and they discuss how energetic confidence impacts the things we do as entrepreneurs.

PUBCAST: Back to School from 2018-08-19T16:44:07

Jon and John discuss the work-from-home entrepreneur's struggle and need to recalibrate as the new school year begins.

PUBCAST: Boredom from 2018-08-13T21:21:49

As Jon reaches the seven-year anniversary of getting laid off and ultimately starting his business, he struggles with the perils of boredom after seven years of doing the same thing. How do you ...

PUBCAST: Facebook Ads, Instagram, and Stories from 2018-08-02T19:16:01

Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.

PUBCAST: Finding Value in a Mastermind from 2018-08-02T18:14:07

Jon invites John Robinson back to the Pub, and they discuss masterminds and whether they provide value -- and if so, how to find those that provide the most value for you.

PUBCAST: Procrastination and "Why I Don't" from 2018-07-09T19:59:48

Jon invites JR to the Pub and they discuss procrastination and the mindsets to help get out of the habit of putting things off until the last minute.

PUBCAST: Building a List from 2018-07-01T17:22:15

Jon invites JR back to the Pub and they isolate the primary steps to building an effective email list.

PUBCAST: Entrepreneurship and Intent from 2018-06-11T23:43:19

Jon invites JR back to the Pub and they discuss how intent impacts inspiration for the struggling entrepreneur.

PUBCAST: What Does It Mean to Be Relevant? (Step 4) from 2018-05-18T22:21:34

This is the fourth in a series regarding building an online membership community with John Robinson. Enjoy!

PUBCAST: How Do We Get Our Community to Stand Out? (Step 3) from 2018-05-18T21:55:34

This is the third step in a series regarding online communities where Jon and John Robinson hash out the building blocks of memberships.

PUBCAST: F8 and Dynamic Ads from 2018-05-18T20:26:08

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

PUBCAST: Creating a Powerful Membership Group (Step 2) from 2018-05-07T01:45:14

Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.

PUBCAST: Creating a Powerful Membership Group (Step 1) from 2018-05-01T13:52:50

Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.

PUBCAST: Designing Your Perfect Morning from 2018-04-22T18:14:43

Jon and John Robinson discuss the steps to designing the perfect morning for an entrepreneur.

PUBCAST: Cambridge Analytica and Facebook Fallout from 2018-04-16T13:53:36

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

PUBCAST: Business Roles from 2018-04-08T17:15:36

Jon invites JR to the Pub and they discuss understanding business roles and determining whether you're a better marketer, closer, or leader. Pop a bottle...

PUBCAST: Habits, Routines, and Patterns from 2018-04-01T01:19:49

Jon and JR discuss the habits, routines, and patterns that help run a successful business.

PUBCAST: Scaling Facebook Ads with Andrew Foxwell from 2018-03-18T16:24:27

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

PUBCAST: How to Approach Conferences from 2018-03-11T20:45:56

Jon recorded this episode, fresh after attending and speaking at Social Media Marketing World in San Diego. JR presses him on how he approached that conference and how his approach has evolved o...

PUBCAST: Rock Bottom from 2018-02-18T19:43:14

Jon and his backup CEO, John Robinson, discuss the entrepreneurial "rock bottom" in today's Pubcast. Pull up a barstool...

PUBCAST: Designing Your Entrepreneurial Life from 2018-02-11T00:09:31

Jon invites John Robinson back to the pub, and they break down how and why to be intentional about designing your entrepreneurial life.

PUBCAST: Ground Zero from 2018-02-03T19:30:11

Jon and JR invite PHC - Entrepreneurs member Troy Horne to the Pub to discuss his business. JR uses an exercise he calls "Ground Zero" to walk through the problems and obstacles he faces as a bu...

PUBCAST: Pricing Strategy from 2018-01-28T03:45:47

Jon invites JR back to the pub and they discuss how pricing strategy has crystalized for Jon during the past few months. Listen as they walk through what this strategy is and how it was chosen.

PUBCAST: News Feed Changes from 2018-01-21T22:20:35

Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less from brands. What should brands do? What does ...

PUBCAST: Rapid Fire Start to 2018 from 2018-01-13T05:50:02

Jon brings John Robinson back to the Pub and they discuss how to get started in the new year.

PUBCAST: Final Pubcast of 2017 from 2017-12-26T21:25:38

Jon invites JR back to the show to discuss how to improve your business's sightline for 2018. The focus today will be on simplification. Pop a bottle!

PUBCAST: Going Solo from 2017-12-16T04:32:43

Jon is by himself at the pub this week as he discusses seasonal downturns, immediate plans for 2018, and automated processes. Pull up a barstool...

PUBCAST: Evaluating 2017 and Planning for 2018 from 2017-12-09T03:43:37

Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next year, and the methods used for those evaluati...

PUBCAST: Planning for 2018 from 2017-11-18T20:02:03

Jon invites John Robinson back to the Pub to discuss how they're planning for 2018. Sit back, relax... Pop a bottle!

PUBCAST: Empathy and Apathy from 2017-11-09T23:36:39

Jon invites John Robinson to the Pub to discuss the relationship of empathy and apathy and how it impacts entrepreneurs.

PUBCAST: Delegating Responsibilities from 2017-11-03T23:39:21

Jon invites JR back to the pub to discuss entrepreneurship and the challenges of delegating and working with family and friends.

PUBCAST: Failing Fast and Scaling Up from 2017-10-25T16:02:33

Jon invites John Robinson back to the pub to tackle entrepreneurship problems associated with failing fast and scaling up. Pop a bottle!

PUBCAST: Toxicity, Fear, and Loneliness for Solopreneurs from 2017-10-24T01:08:53

Jon invites John Robinson back to the show to discuss some sensitive topics impacting entrepreneurs. Pop a bottle...

PUBCAST: Entrepreneurship and Design from 2017-10-08T04:11:29

Jon invites John Robinson to the pub to discuss how best to design one's entrepreneurial journey for best results. Pop a bottle!

PUBCAST: Russia, Remarketing and Brick & Mortar from 2017-09-30T19:47:21

Jon invites Andrew back to the pub, and they cover several topics related to Facebook advertising, including the news that Russians used Facebook ads to impact the US election.

PUBCAST: How to Hire and Find the Right People from 2017-09-22T06:44:15

Jon invited JR back to the show, but this is a special episode. It was also streamed live to Jon's PHC - Entrepreneurs (beta) community. Jon and JR help PHC member Deana tackle the issue of hiri...

PUBCAST: The Myths of Facebook Business Manager from 2017-09-03T03:09:32

Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!

PUBCAST: The Importance of Vision from 2017-08-17T03:54:59

Jon invites JR back to the Pub after a bit of an intentional hiatus, and they jump back into several topics that Jon grapples with as an entrepreneur. Jon also announces the launch of his new tr...

PUBCAST: The Beginning Stages of a Community Launch from 2017-05-12T22:45:55

Jon and JR didn't know it at the time, but this conversation inspired the launch of a private community for entrepreneurs -- a launch that would become official a mere four hours later.

PUBCAST: Facebook Ad Collections with Andrew Foxwell from 2017-04-15T01:17:27

Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.

PUBCAST: First Impressions from 2017-04-07T04:01:16

Jon invites JR back to the pub, and they discuss first impressions, guarantees, bragging and a whole lot more...

PUBCAST: Facebook Ads Nerdery with Andrew Foxwell from 2017-03-18T02:18:49

Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.

PUBCAST: Why Does Facebook Exist? from 2017-02-25T04:44:41

JR pulls up to the Pub to ask Jon some philosophical questions about Facebook.

PUBCAST: Newspaper Clippings (Part 2) from 2017-02-08T06:36

Jon invites JR on the show, and JR clips up a newspaper (those are still a thing?) as inspiration for this week's topics.

PUBCAST: Newspaper Clippings (Part 1) from 2017-02-08T06:33:43

Jon invites JR on the show, and JR clips up a newspaper (those are still a thing) as inspiration for this week's topics.

PUBCAST: Automated Rules and More with Andrew Foxwell from 2017-01-27T05:27:31

Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.

PUBCAST: Facebook Live and Dynamic Ads Updates from 2017-01-16T21:24

Jon invites Andrew back to the pub, and they stream this week's Pubcast live through the PHC - Elite Facebook group.

PUBCAST: A Balance Between Simplification and Complication from 2017-01-07T01:30:19

Jon invites JR to the Pub to reflect on lessons learned in 2016.

From Nothing from 2017-01-05T04:25:17

This is the audio version for the blog post found at jonloomer.com/entrepreneurs-from-n...

PUBCAST: Be Boring! from 2016-12-30T07:50:04

Jon welcomes Andrew Foxwell back to the Pubcast, and they wrap up 2016 with a look at strategy.

PUBCAST: Rhyming, Copying and Stealing from 2016-12-10T05:49:08

Jon welcomes JR to the pub for the final time in 2016 to discuss copying, stealing and click bait.

PUBCAST: Should Brands Get Political? from 2016-11-18T18:55

Jon invites JR back to the pub and they contemplate the risks and rewards of brands getting political.

PUBCAST: Dun Dun Dun w/Andrew Foxwell from 2016-10-28T19:19:20

Jon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.

PUBCAST: When Do You Quit? from 2016-10-14T20:04:45

PUBCAST: Facebook Average Video Views Correction from 2016-09-30T20:41:30

Jon and Andrew discuss whether the latest revelation that the average video views metric was wrong the past two years actually matters.

PUBCAST: On Fantasy Football Drafts and Campaign Creation from 2016-09-02T22:09:29

Jon invites JR back to the show to discuss fantasy football draft strategy (why not?) and planning associated with creating the perfect campaign.

PUBCAST: 5 Year Layoff Anniversary from 2016-08-19T12:36:15

Jon and JR reflect on five years since Jon was laid off, starting this crazy journey of his.

LOST EPISODE: The Podcast With No Name (May 22, 2012) from 2016-08-19T05:57:51

This was the first ever episode of my podcast -- prior to it becoming the Pubcast. It originally lived only on my website without iTunes, and since the plugin used to play it is no longer in exi...

PUBCAST: Andrew comes up with a new jingle from 2016-08-05T20:04:52

Jon invites Andrew Foxwell back to the pub, and all hell breaks loose...

Facebook Ad Campaign Process: Build Audience, Leads and Conversions from 2016-07-01T07:43:37

This is the audio version for the blog post found at http://www.jonloomer.com/2016/07/01/facebook-ad-campaign-process-build-audience-leads-conversions/

PUBCAST: Jam On It from 2016-06-24T04:15:59

JR takes the wheel and interviews Jon on his childhood: Moving from town to town, his favorite teachers, his first jobs and breakdancing.

PUBCAST: 20% Rule, Audience Network and Lead Ad Updates from 2016-06-10T04:47:52

Jon is forced to record twice and drink two beers with Andrew Foxwell as they discuss several updates impacting Facebook advertisers.

PUBCAST: Dynamic Ads and WCA Updates with Andrew Foxwell from 2016-05-13T03:47:05

Jon invites Andrew Foxwell back to the pub to discuss the fresh announcements from Facebook regarding Dynamic Ads and updates to Website Custom Audiences.

How to Create a Facebook Ads Funnel: 2 Strategies from 2016-05-06T05:50:45

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-funnel/

PUBCAST: On Public Speaking, Process and Baseball Analogies from 2016-04-28T00:48:01

Jon invites JR back to the show and they find out how manybaseball analogies they can come up with to discuss public speakingand business process. Cheers!

PUBCAST: Jon Loomer Needs Friends from 2016-03-31T05:23:12

JR presses Jon on his outlets outside of business, and things get a little uncomfortable...

PUBCAST: Entrepreneurship and Time Management Hell from 2016-03-25T05:43:38

Jon discusses his struggles with time management and how he THINKS he's got it figured out now...

PUBCAST: Rethinking the Facebook Funnel with Andrew Foxwell from 2016-03-18T04:56:48

6 Facebook Lead Ads Updates You May Have Missed from 2016-03-11T06:45:08

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads-updates/

PUBCAST: John Madden is Dead from 2016-03-04T08:11:41

Jon invites John Robinson to the pub to discuss how lack of structure may have led to an addiction -- and what he learned from it.

PUBCAST: On Entrepreneurial Depression with Chris Brogan from 2016-02-26T05:57:36

Jon invites Chris Brogan to a depressant-free pub to discuss the serious -- yet rarely mentioned -- problems surrounding entrepreneurial depression.

PUBCAST: Creating an Immersive Experience with Andrew Foxwell from 2016-02-19T06:41:27

PUBCAST: Membership Site Considerations (+ Bonus Track) from 2016-02-05T00:20:55

4 Examples of an Evergreen Facebook Campaign Trigger from 2016-02-02T07:39:38

This is the audio version for the blog post found at https://www.jonloomer.com/evergreen-facebook-campaign-trigger/

Combine Email and Facebook Ad Campaigns for Greater Success (Example) from 2016-01-29T08:04:02

This is the audio version for the blog post found at https://www.jonloomer.com/email-facebook-ad-campaigns/

PUBCAST: Establishing Reasonable Q1 Expectations from 2016-01-21T02:32:46

Jon invites Andrew Foxwell back to the pub, and they discuss...

• oCPM Change
• Lookalike Change
• Q1 Expectations for Clients
• What to do when a campaign dies Listen

Facebook Audience Overlap: Find Commonalities Between Audiences from 2016-01-15T06:45:38

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-audience-overlap/

PUBCAST: Start Strong from 2016-01-08T04:16:26

Jon invites his backup CEO John Robinson back to the show to discuss getting a fast start on 2016.

PUBCAST: Preparing for 2016 from 2015-12-18T07:30:01

Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year.

Go here to sign up for the Foxwell Digital Download:

http://fox...

New Facebook Pixel: Audiences, Custom Conversions and Standard Events from 2015-12-15T07:27:11

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-pixel/

Facebook Ads Testing: The Keys to Finding Success from 2015-12-08T07:03:48

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-testing/

PUBCAST: Exploring Simulation and Presentation from 2015-12-04T17:51:29

Jon invites John Robinson to the pub this week!

PUBCAST: Advertising for the Holidays from 2015-11-20T06:39:26

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

Facebook Custom Conversions: A Beginner's Guide from 2015-11-18T23:05:42

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-conversions

PUBCAST: Dealing with Surprises from 2015-11-06T19:08:14

Jon invites JR on the show and they get DEEP and introspective!

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More from 2015-10-30T08:06:37

This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/

PUBCAST: Should You Use Facebook Lead Ads? from 2015-10-25T22:15:37

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

How to Target Your Most Loyal Website Visitors With Facebook Ads from 2015-10-14T05:34:12

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-target-loyal-visitors/

PUBCAST: Understanding Your Industry and How to Compete from 2015-10-09T02:27:24

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.

PUBCAST: On Honesty and Affiliate Marketing Dilemmas from 2015-10-02T16:04:24

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

PUBCAST: Celebrations, Big Numbers and Big Failures from 2015-09-25T05:32:56

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide from 2015-09-18T16:28:57

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

PUBCAST: Should Entrepreneurs Brag About Working on Holidays? from 2015-09-12T05:17:46

PUBCAST: A Special Blab with Blab CEO from 2015-08-28T22:25:32

PUBCAST: Should You Refresh Creative and How Often? from 2015-08-22T04:55:41

Jon invites Andrew Foxwell on to the Pubcast this week!

No, A Landing Page Is Not Enough from 2015-08-14T06:05:56

This is the audio version for the blog post found at https://www.jonloomer.com/no-a-landing-page-is-not-enough/

PUBCAST: Questions Via Periscope from 2015-08-14T04:02:06

PUBCAST: So you want to be a blogger? from 2015-08-07T16:56:57

JR puts Jon on the spot about his blogging process and how he built it up so successfully.

Jon also gives a shoutout to a family friend who is going through some tough times. Positive tho...

The Missed Opportunity: How Brands Are Missing Out on Facebook from 2015-07-31T06:33:45

This is the audio version for the blog post found at https://www.jonloomer.com/brands-facebook-opportunity/

See First: Facebook Gives Users Control, Make It Easier to Avoid You from 2015-07-24T05:33:44

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-see-first/

PUBCAST: Managing Client Ads and Finding Success from 2015-07-24T05:22:46

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:

- ad inventory and how important that is to success

- getting traction for ads early ...

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME from 2015-06-26T08:20:41

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME from 2015-06-26T08:20:41

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/

PUBCAST: Facebook Favors More Time Spent on Stories from 2015-06-19T05:44:42

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

How to Build a Brand From Scratch With the Help of Facebook from 2015-06-17T04:18:09

This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of-facebook/

PUBCAST: The Importance of Doing What You Love from 2015-06-12T18:20:28

This week's Pubcast focused on the following topics:

• 1 Year of the Membership
• A New Project
• Importance of Doing What You Love
• Where I’m Going
• Sta...
  Listen

PUBCAST: When You Get Hit By the Ball from 2015-06-04T05:47:46

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!

How Many Facebook Fans Visit Your Website or Convert? from 2015-06-01T05:02

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/

PUBCAST: Some Numbers Just Aren't That Important from 2015-05-29T08:34:15

In this episode of the Social Media Pubcast, Jon covers the following:

• Some numbers just aren't that important
• How much do fans still matter?
• Stop caring so much a...
  Listen

How Much Do Facebook Fans Still Matter? from 2015-05-27T05:53:19

This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/

Pubcast: Instant Articles and Facebook Ads Features for Small Businesses from 2015-05-22T06:56:24

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:

• Instant Articles: Are they good or bad for marketers?
• View Tags
• "...
  Listen

Facebook Ads: 9 Factors That Impact Cost Per Conversion from 2015-05-20T18:09:40

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/

PUBCAST: Never Assume Anything! from 2015-05-15T06:32:36

In this episode of the Pubcast, the following topics were covered:

• 180 Days WCA
• Rejected Facebook Ad
• Convert With Confidence
• Video Experiment

PUBCAST: Accountability and Asking for Help from 2015-05-07T23:29:08

On this week's Social Media Pubcast, ...

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach from 2015-05-06T06:29:58

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/

PUBCAST: No, I Won't Follow You on Twitter (Sometimes) from 2015-04-30T22:37:48

In this week's Pubcast, Jon covered the following topics:

• How to message people to get what you want / How not to respond
• Facebook Video Experiment
  ...
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Increased Post Frequency Is Helping and Killing Facebook Organic Reach from 2015-04-29T04:40:10

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/

PUBCAST: Time Management, the Facebook Algorithm and REACH from 2015-04-24T07:47:16

Join Jon and Andrew Foxwell as they talk ...

PUBCAST: Reflections and Celebrations from 2015-04-16T22:33:34

Following are the main topics for this episode:

• On baseball and remembering why we do what we do
• On seeing the fruits of our labor
• Reflecting on SMMW 2015 and publ...
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Facebook Brings More Advertising Control to Location Targeting from 2015-04-15T05:06:37

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares from 2015-04-07T07:12:01

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/

Priority List: 13 Audiences to Target Using Facebook Ads from 2015-03-31T06:08:49

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

PUBCAST: Roundtable at Social Media Marketing World 2015 from 2015-03-30T20:38:02

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

Facebook Organic Reach is Changing: Should Brands Share More Links? from 2015-03-24T05:07:36

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

PUBCAST: The Construction Edition from 2015-03-19T03:41:33

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

How to Find Facebook Advertising Success While Playing the Long Game from 2015-03-17T05:46:43

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

PUBCAST: Public Speaking, Motivation and Creating a Working Environment from 2015-03-13T08:22:48

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned from 2015-03-10T07:40:55

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

PUBCAST: Play the Long Game! from 2015-03-06T18:32:44

In this episode of the Social Media Pubcast, Jon talks about the following:

• Quietly rolling out a new business model
• Stop boring your loyal readers in the name of the click...
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Facebook Ads Relevance Score, Positive and Negative Feedback from 2015-03-03T09:21:12

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing from 2015-02-27T09:01:52

In this episode of the Pubcast, Jon talks about the following:

Pirated Content

• Should you care?
• What should you do?
• What does it say about your customers? Listen

Facebook Dynamic Product Ads: Everything You Need to Know from 2015-02-24T01:00:59

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell from 2015-02-19T05:25:11

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebo...

How to Create Multi-Product Facebook Ads in Power Editor from 2015-02-16T21:42:30

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

PUBCAST: Lists, Negative Reviews and Pricing from 2015-02-13T07:32:11

In this week's episode, I covered the following topics...

• Lists: The good and the bad
• Bad reviews and wha...
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The 4-Step Approach to Effective Facebook Ad Targeting from 2015-02-10T01:15:27

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

PUBCAST: Building a Business: Pain, Claim and Gain from 2015-02-06T06:51:42